PNS Hyderabad
In a proactive move, Swatantra News Channel has initiated a campaign to combat milk adulteration. Even as the campaign continued, a tragic incident in Rajamahendravaram unfolded, leading to the loss of four lives after consuming contaminated milk. This campaign has been launched just a few days before the tragedy, emphasising the urgent need for action before state authorities intervene to address the issue.
Renowned for its commitment to independence and editorial integrity, Swatantra News Channel aims to shed light on the dangers of milk adulteration, particularly its impact on vulnerable populations, such as children. The campaign has received considerable attention across both Telugu States, with even those in power acknowledging the timely nature of this initiative.
Although the Rajamahendravaram incident was particularly distressing, such occurrences are not isolated; similar incidents are reported frequently across the Telugu States, and the majority of them often go unnoticed. Reports indicate that some vendors are mixing urea and other harmful chemicals into milk, with claims that certain producers have even begun creating ghee without any actual milk.
In response, Swatantra has launched an awareness campaign to inform the public about the risks of consuming milk without verifying its quality. After just two days of investigative reports, there has been a significant rise in public vigilance regarding milk standards. This has sparked widespread discussions around the milk supply chain, leading to increased pressure on Food Safety officials to enhance inspection practices. Spot checks have also been conducted at dairy units identified as suspicious.
Consumers are now more discerning, questioning the reliability of certain brands and calling for rigorous testing of milk products. The necessity for district-level monitoring committees focused on milk quality has emerged as a key topic of discussion.
As a result of this growing public awareness, dairy companies are being urged to clarify their supply processes and hygiene protocols, ensuring greater transparency in their operations.
