Improving student learning with quality content

The online examination preparation market in India has seen significant growth in recent years due to the increasing preference towards online learning and the convenience it offers. Increasing use of smartphones and the availability of low-cost internet services has further made it easier and cost-effective for students to access study material online and take mock tests on the go. The UPSC Civil Services Examination is considered one of the toughest competitive exams, and the competition is intense. As a result, students are always looking for new and innovative ways to prepare.
Additionally, there is Wiley that has been known for its quality content, courseware, and knowledge repository.
Vibha Mahajan, Senior Director at Wiley in India shares, “Our academic offerings- books, e-books, courseware, and exam prep material is preferred by academic and professional learners across domains. By expanding our offerings, we aim to support learners in their UPSC preparation journey as well. This is consistent with our commitment to innovation and our dedication to promoting quality education and learning. Our objective is to become an integral part of an aspirant’s learning journey and connect millions of learners to their goal of serving the country.”
The UPSC exam preparation market is characterised by rising aspirations driven by the prestige of civil service careers, growing awareness, and increased disposable income. However, the competition is intense, with a mere 0.5% acceptance rate, demanding a strategic approach. Aspirants now seek personalized, adaptive, and data-driven learning experiences. The challenges here include navigating the crowded market, content differentiation, seamless technology integration, and a carefully balanced pricing strategy to address affordability while maintaining a premium value proposition for their offerings. Success in this dynamic landscape hinges on innovation, technology adoption, and a keen understanding of aspirants’ evolving needs.
The UPSC exam, Vibha says, is conducted to select candidates for the most coveted administrative and management positions in the Indian government, including the Indian Administrative Service (IAS), Indian Police Service (IPS), and Indian Foreign Service (IFS), among others. It consists of three stages- Preliminary Exam (Prelims), Mains and Personality Test or Interview. Through their focus on the UPSC exam prep portfolio, we are providing learners with online mock and practice tests supported by remedial content for the Prelims exam, the first component of the screening stage.
The Prelims exam requires rigorous preparation across a wide array of subjects – History, Geography, Economics, Art & Culture etc. We have launched a series of practice and mock tests- Fundamental, Applied & Comprehensive, each designed with a unique and a special objective. The Fundamental and Applied test series help learners gauge their subject or topic-wide expertise whereas the Comprehensive test series help them evaluate their overall readiness for the Prelims exam. Learners are also provided with remedial content for each mock test or practice paper.
Based on adaptive learning experience, we also offer insightful reports backed by metacognitive data to the test takers so that each aspirant can focus on specific areas of improvement, subsequently helping them elevate their performance and scores.We are also planning to offer preparatory material for various subjects tested in the Prelims exam, in the form of books as well.