Groundbreaking study debunks single-serum solution for hair loss

Traya announced revolutionary results from a first-of-its-kind study on the efficacy of hair loss treatment over Minoxidil in hair loss management. Conducted over six months with 135 male participants aged 18 to 45, the study revealed a landmark finding for hair density: customised hair regimen proved to be thrice as effective as the single use of the world’s most efficacious molecule, Minoxidil, in reducing male pattern hair loss. This study marks an astounding revelation in the field of hair loss solutions, challenging a widely marketed belief that a single serum can successfully treat hair loss.
With a strong emphasis on research-driven, customer-centric solutions, the brand initiated the study in association with MS Clinical Research Pvt Ltd to conduct this study. They boldly challenged market myths that promise rapid hair loss reversal through the application of single products like oils, shampoos & serums. Participants were divided into three groups: Group A, which used customised hair regimen; Group B, which used a 5% minoxidil topical solution and Group C, which used a placebo (distilled water).
The research employed advanced assessment techniques such as Trichoscan imaging, comb testing, dermatological evaluations and self-assessments to ensure the highest reliability in measuring efficacy. Trichoscan Imaging, recognised as the gold standard for clinically determining results in hair loss studies, played a pivotal role in this trial. (Group A) emerged as a clear leader, reducing hair fall thrice as effectively as Minoxidil alone (Group B). While they have relied on comb tests, which often mislead consumers by measuring temporary hair breakage instead of actual follicular hair loss, this six-month clinical trial focused on real hair fall reduction, setting a new industry standard.  
The study, conducted on 135 participants in line with CTRI (Clinical Trial Registry India) and ethics committee guidelines, provided highly reliable insights. Participants were equally divided into groups based on common underlying issues like indigestion, acidity, low energy, constipation, bloating, stress and sleep deprivation, which tend to serve as key root causes of hair loss, ensuring the research addressed a wide range of concerns.  The customised hair regimen combines Ayurveda with dermatology & a curated diet plan to address specific root causes that lead to hair loss. Serum and that showed exceptional results, outperforming the minoxidil serum alone in essential parameters like hair regrowth, hair density, hair fall reduction, smoothness and shine.
Saloni Anand, co-founder of Traya, shared, “I understand that hair loss is deeply personal and can significantly impact one’s confidence and well-being. In fact, for years, doctor-prescribed minoxidil has been seen as the go-to solution, which provides superficial relief but falls short in fully tackling the root causes of hair loss. We aimed to challenge the belief that 5% minoxidil alone can solve the problem by offering a more result-driven approach. We invested 6 months in this research to test hair loss treatment efficacy against minoxidil alone. \
The beauty of this test was that we added a consumer group with a placebo to negate any biases. The study proved that the Traya 3X approach to hair loss is effective in reversing genetic hair loss and it goes beyond surface-level remedies, addressing the root causes of hair loss through a mix of Ayurveda and modern science.”