Rs 30 cr investment for Nuzivid Market Yard: Kolusu

The renowned Nuzvid mangoes, celebrated both nationally and internationally, are set to receive a major boost with the development of the Nuzvid Market Yard, thanks to an investment of Rs 30 crore. This initiative was announced by Minister for Housing, Information & Public Relations, Kolusu Parthasarathi, during a review meeting at the local market yard on Wednesday. The meeting brought together farmers, traders, and officials to discuss plans for enhancing mango marketing facilities.
Minister Parthasarathi highlighted that while Nuzvid mangoes enjoy a distinct identity in the market, recent declines in quality have led to significant financial losses for farmers. He assured that Chief Minister N Chandrababu Naidu is fully committed to the development of the agricultural sector, with various subsidised schemes aimed at supporting farmers. The Minister also announced the reintroduction of a crop insurance scheme for mangoes, which had been neglected by the previous government.
To aid the economic growth of mango farmers, Parthasarathi revealed plans to improve transportation infrastructure and introduce air cargo services for exporting high-quality mangoes to international markets. He urged farmers to focus on enhancing the quality of mango production to preserve the esteemed reputation of Nuzvid mangoes.
The Minister also recalled how mango farmers had raised concerns during Nara Lokesh’s Yuvagalam padayatra, with promises to address their issues. In response, Rs 30 crore will be invested in infrastructural upgrades at the market yard to support the production of premium mangoes.
Parthasarathi emphasised the need for collaboration between farmers, traders, and scientists to safeguard the brand of Nuzvid mangoes. A committee of horticulturists, marketing experts, and mango researchers will be formed to educate farmers on improving yields, production techniques, and soil health.
Furthermore, the Minister touched upon the environmental clearances required for the Chintalapudi Lift Irrigation Scheme, assuring that the project would be completed soon. Plans for establishing food processing units and a food park in Nuzvid were also announced, aiming to create job opportunities for two million youth and foster industrial entrepreneurship through a new policy targeting one entrepreneur per household.
Vijaya Sunitha, Director of the Agriculture Marketing Department, commended the high demand for Nuzvid mangoes, while stressing the importance of reducing chemical use and improving crop quality. Efforts to raise awareness on these matters will be undertaken to support farmers in achieving better production standards.
Other officials present at the meeting included Marketing Department Joint Director Srinivas, Deputy Director Lavanyaveni, Executive Engineer Srinivasarao, Nuzvid RDO M. Vani, and Horticulture Department Additional Director Haranadha Reddy.