Women’s health and wellness is changing in big ways, and it’s about time. For years, women’s specific health needs were either ignored or generalised. But today, that’s shifting. There’s more demand for products that actually fit women’s real lives, and there’s more understanding and support for their needs than ever before.
Take menstrual products, for example. A lot of women experience discomfort, rashes & irritation from traditional products—70%, in fact. This shows a serious flaw in how these products were made—without really thinking about how they affect women in the day-to-day. Now, women aren’t willing to just accept discomfort as the norm. They want products that work better, fit into their busy lives, and actually feel good to use.
This demand for better products is happening alongside a bigger shift in how we talk about menstruation and women’s health. Topics that used to be considered taboo are now slowly but openly being discussed. Women are sharing their experiences on social media, talking about the problems with existing products, and calling for safer, more thoughtful options. This has pushed the industry to take a hard look at what’s being offered and step up with smarter, more user-friendly solutions.
Digital platforms have played a huge role in making this change happen. They give women a space to connect, share their stories, and take collective action. This has led to a wider variety of products that are better suited to different women’s needs—products that understand that not all women are the same.
The rise of e-commerce and quick-commerce services has also made a big impact. It’s easier than ever for women to get high-quality products across most pincodes. This is helping to level the playing field and bring better health products to more women, everywhere.
Looking forward, women’s health and wellness is built on three key things: quality, transparency, and community. Today, women want to know exactly what’s in the products they use, where those products come from, and how they’re made. Products need to work well, feel safe, and actually improve women’s lives. Community matters, too. Women want to connect with each other, share advice, and support one another in making healthier choices. This isn’t just a trend—it’s a real shift in how women are thinking about health and wellness.
With more options available, women now have the power to choose products that work for them—whether it’s rash-free period products, intimate care items like lubricants & condoms that are specifically made for them & actually feel good, or other hygiene products that suit their lifestyles. They don’t have to settle anymore. They can pick what actually works for their bodies and their lives.
As the market keeps evolving, it’s important for companies to really listen to women, respond to their needs, and create products that make a real difference. This change in women’s health and wellness is about more than just business—it’s about making women feel heard & understood.
(The author, Ketan Munoth, is the co-founder of Plush.)
