‘After watching Happy Ending, you’ll leave the theater with a smile,’ says Producer Anil Pallala

Yash Puri, who made a mark with his performances in ZEE5’s web film Alanti Sitralu, the comedy Cheppalani Undhi and the recently released epic drama Shaakuntalam is gearing up for the release of another film Happy Ending. This light-hearted coming of age tale, directed by Kowshik Bheemidi has god good buzz with the interesting promotional content. Apoorva Rao is cast as the female lead. Yogesh Kumar, Sanjay Reddy, Anil Pallala are bankrolling the film under Hamstech Films and Silly Monks Studios. In a recent interview, Producer Anil Pallala shared insights into the film.
“Sillymonks is primarily a content-creating company,” shares the producer as he continues, “Happy Ending is crafted to resonate with the youth while also being message-oriented. The film industry, often not recognized by external investors as a traditional industry, registers around 600 films annually, but only about 150 are widely known. The fate of the remaining 450 films, often produced by newcomers in the industry, is a major concern. Without proper understanding, a film initially budgeted for one crore rupees can escalate to three crore, leading to financial issues even if the film succeeds. Each year, the industry faces a loss of about 400 to 500 crores due to new producers’ lack of awareness. Our company aims to bridge this gap, assisting these producers from production to release.”
After successfully distributed and promoted films like Maa Vintha Gaadha Vinuma and George Reddy, he shares that Happy Ending was completed within its planned budget. “We’re aware there won’t be pre-release business for this film. With a new hero, we decided to rely on post-release response. 24 Kisses didn’t perform theatrically as expected but gained millions of views on YouTube and received a great response when dubbed in other languages. Each film has a different revenue model, and producers must plan accordingly for safety. A compelling story is crucial for a film’s success. In Happy Ending, we believe we have a story with great potential. We’ve taken calculated risks in production, ensuring that our promotional content is honest and doesn’t mislead the audience about the film’s content.”