The Bhumi Collection, inspired by 6 endangered flowers, features unique and premium silver pieces, some of which can be worn in multiple ways”
GIVA, a renowned jewellery brand, has introduced an exquisite new floral line of silver jewellery in collaboration with the celebrated actress and environmental activist, Bhumi Pednekar, who participated in the creation of these pieces with the brand.
The Bhumi Collection showcases a stunning range of unique floral jewellery crafted from premium silver and adorned with rose gold and gold plating. What sets these pieces apart is their versatility, as many of them are convertible, allowing wearers to create multiple looks with a single item. GIVA’s skilled artisans have also employed cutting-edge techniques like cold enamelling to artfully capture Pednekar’s floral inspirations, making this range truly one-of-a-kind.
GIVA and Bhumi have drawn inspiration from six endangered flowers: Safed Musli, Bell Marrow, Brahma Kamal, Eyebright, Persistent Trillium, and Mountain Ebony. At the heart of this collection lies a deep commitment to sustainability and the message that jewellery can be both eco-conscious and adaptable.
“I have been thrilled to collaborate with GIVA on this collection,” expressed Bhumi Pednekar. “As an advocate for environmental causes and someone who always wanted to showcase my artistic skills, I believe that this collection has served as a beautiful reminder of the need to protect our planet’s endangered flowers. Moreover, it provides an opportunity to gift meaningfully, offering our loved ones jewellery that can be styled in countless ways. It’s a double dose of happiness!”
Ishendra Agarwal, the CEO of GIVA, has also expressed enthusiasm about the collaboration, saying, “GIVA has been delighted to join forces with Bhumi Pednekar in bringing The Bhumi Collection to life. This collection has exemplified our shared commitment to delivering exceptional products. With these versatile jewellery pieces, we have aimed to delight our customers by offering them jewellery that not only celebrates the beauty of our planet but also caters to their unique style preferences.”
This unique collection by GIVA and Bhumi Pednekar offers a fusion of artistry, sustainability, and versatility, making The Bhumi Collection a truly remarkable addition to the world of jewellery.
More about the flowers:
Mountain Ebony Native to India
Kempu Mandara (Kannada) or Kachnar (Hindi) is a feast for the senses and is found in vibrant shades of pink. Its delicate petals have been celebrated for their skin-soothing properties for centuries.
Eyebright
Found in Europe and North America
The delicate white petals of Eyebright are marked with purple veins and a splash of yellow. This flower has been used for centuries as a herbal medicine to improve eye health.
Bell Mallow
Native to Maharashtra
The critically endangered Son Ghanta (Bell Mallow) flower has been a rare and precious sight. Its golden yellow petals with purple veins are a delight to behold.
Trillium
Found in North America and Asia
Trillium, the wildflower with three iconic petals, has been a symbol of recovery, beauty, and purity. This rare and endangered flower has been a reminder of the power of nature to renew itself.
Safed Musli
Found in Rajasthan and Madhya Pradesh
A revered flower in Ayurvedic traditions, the herb has often been called a divya aushadh (divine medicine). It has been celebrated for its potential revitalizing properties.
Brahma Kamal
Found all over the Western Ghats
The Brahma Kamal has been a sacred flower and it only blooms once a year, for a single night. Its intoxicating scent has been said to transport the mind to a higher plane.
About Bhumi Pednekar:
Bhumi Pednekar is an Indian actress who is known in India as a generation-defining actor and a passionate Climate Warrior. Known for her unconventional and bold roles and strong performances she is the recipient of several awards.Her debut film was Dum Laga Ke Haisha which earned her the Filmfare Award for Best Female Debut and later on she was a part of films like Badhaai Do, Toilet: Ek Prem Katha, Bala, Pati Patni Aur Woh and Saand Ki Aankh. Bhumi Pednekar is a climate warrior, she is also the first National Advocate for Sustainable Development Goals (SDGs) for UNDP and the goodwill ambassador of Healing Himalayas.
About GIVA:
GIVA, a premium jewellery brand, founded in early 2019, has been committed to making authentic, elegant silver jewellery accessible in India. Headquartered in Bengaluru, GIVA has swiftly grown into a leading name in the Indian silver jewellery market. Recently, they have expanded their offerings to include affordable 14 & 18K gold jewellery collections and have been pioneers in using lab-grown diamonds.
GIVA has boasted a wide selection of certified and curated silver jewellery, backed by a lifetime replating service and a 6-month warranty. They have provided a seamless shopping experience through a user-friendly interface, supporting their 75+ offline stores across major Indian cities.
Visit https://www.giva.co/bhumi-collection/ for more information.
