PNS|HYDERABAD
Fashion has been changing so fast that it is difficult even to recognise what the current fashion style is?
Fashion today is all about expression. And today, we have one such brand, Madame, which is constantly striving to empower young women by offering them a range of fashion options that cater to their individual style and personality. They are known for providing fast fashion in-trend merchandise, casual wear, and party wear, giving women the opportunity to express themselves and their moods, through fashion. The collections are also designed keeping in mind the latest fashion trends and the evolving needs of our customers.
Gone are the days when women had only the option to wear floral clothing. The brand’s limited edition collections, such as the ‘Wonder Woman’ and ‘Tom and Jerry’ editions, allow women to express their individuality and spirit through fashion in a unique and playful way. These collections have been designed to offer women a sense of empowerment and help them make a statement with their fashion choices.
Taking us through the intend of these collections, Sumedha Jain, Marketing head of Madame shares, “The intend is to offer women a sense of fun and empowerment through fashion. We believe that fashion should not only be about looking good but also about feeling good. The ‘Wonder Woman’ and ‘Tom and Jerry’ editions have been designed to celebrate these iconic characters and provide women another kind of option to express.
Moreover, these collections have been created to offer women an escape from their daily routines and to provide them with a sense of joy and lightheartedness through fashion. We believe that fashion can be a powerful tool for self-expression and we are committed to creating collections that allow women to express themselves in a unique and playful way.
The youth of today are very aware of what’s new in the fashion market, and they are always looking for products that are stylish, on-trend, and accessible. At Madame, she says, “we understand the importance of keeping up with the latest fashion trends, and we are always working to ensure that our collections meet the demands of young buyers. That’s why at Madame, you’d always find the hottest trends at the coolest price points. To achieve this, we have a team of talented designers and product developers who are always on the lookout for the latest trends and styles. We believe in providing our customers with the latest fashion, no matter where they are located. That’s why we have a strong presence in both tier 1 and tier 2 cities, with 150+ exclusive stores across India. We understand that people living in these cities are also becoming more fashion-conscious and aware of the latest trends, and we strive to cater to their needs by offering a wide range of fashionable, in-trend products. Additionally, we also have a robust online presence, making it easy for customers in tier 2 and tier 3 cities to access our products through our e-commerce platform, as well as popular online marketplaces. Our goal is to provide accessible fashion to women across India, no matter where they are located, and we are committed to making this a reality through our extensive network of retail stores and e-commerce platforms.”
The upcoming season has seen a number of exciting fashion trends that are sure to appeal to a wide range of individuals. One of the most notable trends is the use of bold, abstract prints in a range of styles, from tessellating geos to psychedelic boho prints. These prints offer a unique and eye-catching way to express one’s individuality and personal style.
Another trend that has garnered attention is the use of wrap dresses and wrap blouses, as well as shirt dresses, cutouts, ruffles, and asymmetric ties. These silhouettes offer a variety of ways to experiment with different styles and flatter different body types.
The fabrics used in the season are also noteworthy, with a focus on lightweight materials like chiffon, rayon, poly, nylons, taffeta, and more. There is a trend towards metallic and crinkled fabrics, as well as sustainable materials, that offer a sense of texture and depth to outfits. Additionally, satin is being used extensively for dresses, co-ord sets, and shirts, offering a sleek and sophisticated look.
Color is also an important factor in this season’s fashion trends, with a range of shades from digital lavender and mid-tone greens to terracotta and hyper brights like pink and neon. Tranquil blue, soft orange, and unbleached hues offer a more subdued and peaceful feel to outfits.
Overall, the fashion trends for the upcoming season offer a range of options for individuals to express themselves and experiment with different styles, fabrics, and colors.
Whether you’re looking for bold and eye-catching prints, versatile silhouettes, or sophisticated and sustainable fabrics, there’s something for everyone in the latest fashion trends.
