Monday, July 14, 2025

Crafting cities, not just structures

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PNS|HYDERABAD

Disrupt the status quo. Imagine a future where luxury isn’t just about opulence, but about revolutionising the way we live. Where sustainability isn’t a buzzword, but a battle cry for a better tomorrow. Where innovation meets grit and the pursuit of excellence is unforgiving. This is a world where problems are tackled with unapologetic ambition and solutions are forged in the fire of determination. Dr. Irfan Khan, the Founder and CEO of EBG Realty, shares his insights on how to achieve success in the real estate industry.

Excerpts from the interview

When designing luxurious living areas, it places a strong emphasis on creativity and functionality. Could you explain how your most recent efforts incorporate this philosophy? Innovation has a purpose and is never merely for show. Our most recent designs skillfully combine everyday functionality with upscale beauty. We guarantee that every square foot adds value, from smart home connections that anticipate resident needs to layouts created for both luxury and livability. Our “No-Nonsense Approach” means that we concentrate on the things that actually improve lifestyle, such as sustainable architecture, smart design and technology that is ready for the future, all of which are adapted to contemporary urban living.

What particular environmentally friendly technologies have you used to appropriately change urban environments?
Sustainability is ingrained in all of its projects. Our goal is to create intelligent, net-zero cities that are fuelled by renewable energy. Our projects include solar panels, rainwater collection, energy-efficient systems, green roofing and cutting-edge waste management techniques. In addition to technology, we place a strong emphasis on design orientation and material selection to lower carbon emissions and encourage long-term environmental stewardship. We’re happy to set an example because we think that luxury will be green in the future.

How does it support community development and lifestyle improvement in addition to construction?
We view real estate as ecosystems for human interaction and well-being rather than only as buildings. Because we take a community-centric approach, we create areas that encourage connection, whether it be through cultural hubs, fitness centers, parks, or shared facilities. In order to provide holistic living experiences, we also collaborate with wellness and lifestyle brands. In order to promote mental, social, and environmental wellness, we want to build neighborhoods where people not only live but flourish.

How can it guarantee that every construction represents top-notch standards?
Our steadfast dedication to quality, purposeful innovation and a profound regard for the time and confidence of our clients are what distinguish us. Premium finishes, painstaking craftsmanship, and an unwavering commitment to quality define every EBG project. Our ability to provide top-notch developments that are suited to Indian sensibilities stems from our global vision combined with local knowledge. Our reputation for dependability and integrity is further strengthened by transparent procedures and on-time delivery.

How is it changing its strategy to satisfy the wants of future homeowners while preserving the essence of luxury and sustainability as urban demands change?
Both urban living and homeowner expectations are evolving quickly. We foresee these changes and react quickly. Our developments are designed with the future in mind, whether that means incorporating smart home technology, providing flexible living areas, or emphasising green construction. We never skimp on luxury, though; our rooms always exude style, coziness and exclusivity. It’s about designing simple, contemporary living spaces that are both stylish and sustainable.

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