Dating Sunday: The super bowl of love for singles everywhere

As 2025 begins, singles everywhere are kicking off the new year with bold intentions and a fresh perspective on dating. According to Tinder’s Year in Swipe report, 2025 is all about embracing clarity, connection and spontaneity with trends like Loud Looking, Kiss-met and Nano-ships. Loud Looking empowers singles to confidently state their desires, Kiss-met celebrates those magical, spontaneous moments and Nano-ships highlight the significance of even the smallest romantic connections.
‘Dating Sunday’ refers to the first Sunday of the year, and it has emerged as the golden moment to kickstart these resolutions. In fact, the data reveals that the first Sunday of the year sees a surge in activity like no other day of the year:
u Swipe activity is nearly 20% higher than the rest of the year.
u The number of likes was 15% higher than the rest of the year.
u Singles are in conversation mode, being approximately 12% more likely to have a conversation with the number of messages sent on Tinder being nearly 20% higher than the rest of the year.
u The pursuit of connection pays off, as users on average experience over 10% more matches – with over 356 matches per second – than the rest of the year
u Responding faster than ever, users replied to messages 2 hours 16 minutes quicker than on last year’s Dating Sunday (i.e. 2023).
Why the surge? It’s simple: new year, new possibilities. Singles are manifesting their ideal connections and diving headfirst into their resolutions to meet new people, explore fresh experiences, and perhaps even find their perfect match.
For this year’s Peak Dating Season (January 1 and February 14), here are some tips for the singles to use on Dating Sunday:
1. Set your profile resolutions: Fresh starts call for fresh bios! Update your profile with your 2025 goals or share something intriguing about yourself to catch eyes and spark meaningful conversations. In order to simplify this process, the photo selector option helps singles choose their profile pictures, making it easier to present your most authentic self.
2. Message with intent: With over 2.1 million more messages sent daily during Peak Season than the rest of the year, starting conversations that show interest and originality will help you stand out. Maybe even include a fun resolution and ask about theirs!
3. Lean into peak season energy: January and February are bustling months for dating. Over 298 million more likes are exchanged during this time than the rest of the year. Astrology also plays a role in dating choices, with almost 40% surveyed singles saying ‘astrology love predictions’ are likely to influence how they date in 2025. Supporting this cosmic trend, the data reveals that Gemini is the most attractive star sign to men, while Virgo leads for women.
4. Make it a team effort: Dating doesn’t have to be a solo sport! Nearly 50% of singles plan to lean on friends to navigate the dating world in 2025. Whether it’s asking friends for advice or using Matchmaker to involve them in your dating journey, letting others in can bring fresh perspectives and that eye opener opinion we all need sometimes.
5. Manifest the love you want: Use this time to reflect on what you’re looking for in 2025. Singles in 2025 are prioritising trustworthiness (40%), physical attraction (35%), shared values (31%), emotional availability (30%) and shared interests (28%) when dating. Meanwhile, deal-breakers like bad hygiene (50%), rudeness (44%) and too much talk about an ex (34%) remain major kicks. With nearly 45% of singles seeking a “Golden Retriever type” partner—loyal, friendly and brimming with optimism—this is the perfect time to align your dating goals with what truly matters to you.
As we move further into 2025, singles are redefining dating with confidence and intentionality. By embracing trends like Loud Looking, Kiss-met and Nano-ships, they’re not just seeking connections—they’re creating meaningful moments that reflect their values and aspirations for the year ahead.