Form and function blend together like delicate vine shoots in Ambereen Gupta’s symphony of spaces, creating an incredibly beautiful universe. Her store, CASA AMBER, is a creative canvas where each brushstroke, colour and texture conveys a story of talent, passion and an unshakable commitment to creating environments that speak to the soul and transcend the ordinary. She has spun a tapestry of brilliance throughout the course of her more than 20-year career, establishing herself as a visionary interior designer who captures the spirit of her customers’ ambitions and transforms them into ageless, exquisite and incredibly personal settings!
“My vision in curating this one-stop experience center was rooted in ‘exclusivity’—a value that has always been close to my heart when it comes to selecting what surrounds me,” Ambereen explains in an exclusive interview with us, describing how she is motivated by an unwavering passion for innovative design! “During my time styling and creating houses, I frequently heard complaints about how difficult it was to find the ideal carpeting, coordinate sofas, or find décor in the appropriate proportions. I wanted to eliminate the headache of having to look for these components one at a time, which they found difficult. My goal with this area was to create a place where people could acquire everything they needed for their homes in one place, with the added benefit of being able to customise it to their unique preferences.”
For her, a home is more than just a physical building; it’s a dynamic, living thing that reflects the soul, feeds the spirit and creates important connections. She is renowned for her skillful fusion of aesthetics, utility and emotional intelligence! She puts her entire being into making rooms that are classic, elegant and incredibly intimate with each project. “I am trying to reinvent luxury for the contemporary day, fusing sustainability with style. I accept this progress while maintaining my distinctive elegance as the world shifts toward conscious living! My strategy supports Indian craftsmen and craftsmanship by incorporating locally sourced and environmentally safe materials. To ensure lifetime and save waste, I place a high priority on quality, robustness and classic design. Luxury is not only beautiful but also significant because each item is carefully crafted to reflect the distinct preferences, lifestyles and values.”
From conception to completion, she has gained critical praise in the design community thanks to her painstaking attention to detail, unshakable dedication to perfection and sincere passion for design. The founder continues, “It is situated at the nexus of modern elegance and legacy in this dynamic setting. Despite extraordinary talent for creating intricate and varied designs, I have always thought Indian artists are underappreciated. I like to embrace international aesthetics while honouring this expertise. Because we are rooted in India’s rich cultural heritage, we integrate international influences—from Scandinavian minimalism to Mediterranean warmth—and work with international artisans to curate exclusive handcrafted pieces. We also refine traditional motifs, textures and patterns to suit individual preferences and needs, guaranteeing a seamless fusion of classic artistry and contemporary luxury.”
Finding the ideal balance between classic elegance and modern designs is crucial, even though trends come and go frequently, lasting only a few months. So her design strategy is based on an 80-20 approach, with 80% of her collection devoted to timeless, enduring pieces and 20% incorporating current trends through accessories like cushions, throws and other decor elements. She places a strong emphasis on timeless silhouettes and neutral colours. This guarantees that her areas will always be effortlessly fashionable while making room for new, seasonal additions!
She added more context to this interview by saying, “I am thankful that I have increased my global presence while maintaining a keen awareness of the various cultures and customs that influence my designs! Every project is designed with the local climate, architecture and way of life in mind, guaranteeing a smooth fusion of style and use. Transforming visions into reality requires open communication. In order to add authenticity to each place and create settings that are not only aesthetically pleasing but also deeply entrenched in local culture and context, I work directly with local artisans, suppliers and designers.”
Despite being unconventional in comparison to her job in design, her teaching experience has been crucial in forming her design philosophy! She thinks that areas should be memorable, loving and supporting, regardless of how opulent, minimalist, or very practical they are. Beyond aesthetics, her goal is to design spaces that arouse feelings, stimulate the imagination and help people form deep connections with one another. Designing involves more than just form and function; it also involves creating environments that have a deeper emotional impact on people. Her mother’s love of nature and her grandmother’s passion for bright colours also have a big impact on her design philosophy! She was enthralled as a child by her grandmother’s ability to use fabrics and flowers to evoke feelings while transforming her house into a kaleidoscope of hues and textures. She was inspired by them and used natural components, organic textures and vibrant colours to create environments that are not only eye-catching but also profoundly meaningful and personal.
Furthermore, “The foundation of it is the idea that “home is where the heart is.” Every house has a story to tell and it is my responsibility to help clients make theirs come to life. I adopt a deliberate strategy, striking a balance between their own vision and my creative know-how. I investigate their values, way of life and goals through in-depth discussions to make sure that every design decision captures their spirit. I create houses that are not just aesthetically beautiful but also profoundly personal—homes that have meaning and tell a story that is all their own—by collaborating closely all along the way.”
Although there are always high standards in interior design, she doesn’t think perfection is the goal! Rather, she concentrates on designing environments that are visually appealing, imaginative and genuinely significant for the people occupying them. She has experienced periods of self-doubt and creativity block like any other designer. She takes a step back during those moments, looks to art, nature and other cultures for inspiration, and reminds herself that great design is about feeling and experiencing rather than just doing it perfectly. She overcame obstacles by remaining receptive to fresh concepts and having faith in the design process. Here she is, years later, demonstrating that every adventure is a teaching moment. She has developed and grown with every step and she is still thankful for the opportunity to create homes across the world.
