Thursday, November 21, 2024

Entrepreneurial excellence in wellness

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In a world where health and happiness are increasingly intertwined, two entrepreneurs are making a lasting impact. Entrepreneurs share their inspiring stories of perseverance, innovation and dedication to holistic well-being.

This National Entrepreneurs’ Day, we spotlight the innovators reshaping the wellness and healthcare industries, showcasing how passion meets purpose in this transformative sector. With insights from two trailblazing entrepreneurs, Dr. Preeti Seth of Pachouli Aesthetic and Wellness Clinic and Jitin Bhasin of SaveIN, we explore their philosophies and the challenges of navigating the delicate balance between commerce and genuine care.
For Dr. Preeti Seth, wellness is about fostering harmony between mind, body and spirit. “True wellness transcends temporary fixes; it’s about sustainable, holistic health,” she shares. They focus on aligning aesthetics with wellness, ensuring that health remains a way of life rather than a marketed product. The challenge lies in balancing commercialisation with authenticity. By designing solutions rooted in Ayurveda and modern sciences, her programs not only enhance appearances but also address deeper health imbalances. Meanwhile, Jitin Bhasin of SaveIN echoes this sentiment, emphasising the growing demand for preventative and elective healthcare services in India. “Customer education and transparency in service delivery are pivotal,” he says. His platform connects patients with healthcare providers, offering innovative financing options like no-cost EMIs to make private healthcare more accessible. By reducing financial barriers, it enables Indians to prioritise their well-being without compromise.
Both entrepreneurs recognise the evolving dimensions of wellness, which now encompass mental, emotional and spiritual health. Dr. Seth has introduced corporate wellness programs and home-based wellness services to address these aspects. These initiatives not only improve physical health but also tackle productivity issues and mental stress, offering personalised care that fits seamlessly into modern lifestyles.
Jitin Bhasin, meanwhile, is preparing to launch mental health and counseling services. “Mental well-being is a growing concern,” he says.
In an industry driven by ever-changing trends, both entrepreneurs stay grounded by aligning innovations with core philosophies.  The high cost of wellness services often limits their reach. However, these entrepreneurs have reimagined financial models to ensure inclusivity. Dr. Seth emphasises value over affordability, offering transformative programs that guests consider essential investments. Through personalised care and home services, she has expanded access to her holistic solutions.
Meanwhile Jitin explains, “Our no-cost EMI payment plans remove the burden of high upfront costs.” This approach democratises healthcare, encouraging broader adoption of new-age treatments while maintaining financial sustainability for providers.
Both leaders are determined to challenge unrealistic health ideals. Dr. Seth promotes wellness as a continuous journey, addressing societal pressures with personalised strategies that blend technology and tradition. Her programs celebrate diversity, offering tailored solutions for different demographics, including geriatrics and the third gender.
Jitin observes a growing awareness among Indians about balanced health outcomes. “The digital generation is more informed, but also conscious of the risks of extreme pursuits,” he notes. 

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