Hyd sees 18% increase in demand for beauty, personal care services

Hyderabad saw 18 % increase in demand for beauty and health care service during financial year 2022-23, a report by Just Dial revealed.
The city is third on the list behind Bengaluru, which recorded 22% increase and Chennai which registered 19% increase. The report further revealed the increasing urbanisation and changing lifestyles of people in these cities. As people become increasingly aware of the importance of self-care, they are turning to beauty and personal care services such as beauty parlours, salons, spas, yoga classes, gyms, zumba classes, nutritionists and dieticians, for an overall physical well-being and grooming.
Non-metro cities included Ernakulam, which witnessed a 46% year-on-year growth, Surat 29%, Patna 27% and Jaipur 26%. The trend can be attributed to the growing middle-class population in these cities and higher disposable income, of the population here, to spend on personal grooming and wellness. A clear reflection of this trend can also be seen in cities like Kozhikode, which saw a 50% year-on-year spike, Meerut (33%), Palakkad (29%), Bhubaneshwar 27%, and Jhansi 25%.
Addressing the increase in demand, a Just Dial official said, “The increasing demand for beauty and wellness in Tier-ll cities in India is a reflection of the changing lifestyles and priorities of people in these cities. With the industry expected to continue its growth trajectory in the coming years, it presents a significant opportunity for entrepreneurs and investors looking to tap into this space.”