Singer Zaeden, who is climbing the ladder of success through his music, gets candid with The Pioneer about his recent track Jaana, working with Amyra, and social media as a medium to promote music.
SHIKHA DUGGAL
Sometimes Zaeden just needs a gentle reminder of how far others have come starting from the same position — and not just him; all of us realised he has defeated the age-old idea of what an artist is and that being successful doesn’t only mean being signed by a big label. For instance, look at his recent track with Amyra Dastur, titled Jaana. He’s having a stellar career of his own!
He exclusively describes it to us: “The chorus is the coolest part of this song. I wanted to keep the chorus of the song as easy as falling off a log and something that people could instantly sing along to. So this is a song about the fight for love and tells the story of a person who is determined to win the heart of their beloved, no matter the odds. In a world full of distractions, fighting for the people and things you care about is worthwhile.”
Laughing to himself and enjoying his much more private life at the same time, he exudes more amour, saying, “Amyra has been a fabulous co-star since day one. She featured in the music video of my debut single, too, and people loved our chemistry. I knew I had to work with her again in another music video of mine, and this felt like the perfect song to bring her back! It feels as if we have come full circle with this song.”
In this game, Zaeden became a mega success all of a sudden despite not having the backing of a major record label like most independent artists do in the country. But abroad, hell no. Who began as Sahil Sharma and then changed his name to Zaeden had no idea his remix would be played on a Dutch DJ’s radio show. Hold your horses. He went onto her, signed by the international label—she collaborated with Borgeous, a closing act for David Guetta, performed at Tomorrowland’s festival, with DJ duo Nina and Malika, with Kendrick Lamar, and you name it.
“Instagram has definitely become a great medium nowadays to promote your music. With the introduction of reels, it has become an added bonus for artists to make their music reach the right audience. The reach and engagement that reels see today are tremendous. “However, even though the platform provides a significant boost to making music more popular, I believe that one should not solely focus on making music that is reel-friendly, as this will limit one’s creativity,” he adds.
Let’s hope to see him break more records, even in the mainstream jungle, and change the way a release of a music is seen.
