If films fail, it’s our mistake, not the audience’s : Chiranjeevi

Megastar Chiranjeevi attended the pre-release event of Zebra, starring Satya Dev and Dolly Dhananjay, directed by Eswar Karthik. Speaking at the event, Chiranjeevi reflected on the evolving film industry, noting, “This year, some films became superhits, proving that audiences still come to theatres. After the pandemic, many industries, including cinema, faced setbacks. Some filmmakers overlooked what kinds of films would truly attract audiences. Many turned to OTT platforms, watching movies in all languages,”Chiranjeevi shared.
He expressed concerns that audiences were attending theatres primarily for big releases, which he believes is not healthy for the industry. “All types of films, including small ones, need to succeed in theatres for the industry to thrive. This way, more shoots happen, people get work and many families depend on it. But the audience has shown they will come if the film is worthwhile. If they don’t show up, it’s on us,” he stated.
Chiranjeevi pointed to several successful films this year, starting with Prashanth Varma’s HanuMan, Siddhu Jonnalagadda’s Tillu Square, Committee Kurrollo, Aye and  latesr hits like Lucky Bhaskar, Ka and Amaran. He noted, “If a film has strong content and entertainment, audiences will support it. This year, out of around 125 films, 20% succeeded—a positive sign that audiences appreciate good content, whether it’s a small or big film.”
During his speech, Chiranjeevi praised actor Satya Dev, referring to him as a “younger brother” and a “versatile actor.” He recalled his first impression, mistaking Satya Dev for a non-Telugu actor until he learned he was from Vizag! “Satya Dev has an intense presence and a bright future, though he hasn’t yet had the right role. I cast him in Godfather, where he delivered a fantastic performance. He’s a rare talent in Telugu cinema,” said Chiranjeevi, wishing him the best. Satya Dev expressed gratitude, crediting his role in Zebra to his work with Chiranjeevi in Godfather. “Annayya (Chiranjeevi) blessing us today is unforgettable. This film is like a fresh start for me, and I dedicate it to Annayya,” Satya Dev said, promising a “new Satya Dev” in upcoming films.
During Chiranjeevi’s address, a fan from Vizag shouted, “Bossoo, I came from Vizag to see you!” Chiranjeevi responded in an Uttarandhra accent, encouraging support for the Vizag-based actors in Zebra. “Make this film a success in Vizag,” he replied, connecting warmly with his fans.