PNS|Vijayawada
The International Spirits and Wines Association of India (ISWAI), representing the premium alcoholic beverage industry, has lauded State governments for introducing progressive excise policies that modernise retail, boost transparency and elevate consumer experiences while enhancing State revenues.
From Uttar Pradesh’s composite retail formats to Andhra Pradesh’s privatised model and Rajasthan’s premium outlets in malls and airports, multiple States are reshaping the alcobev landscape.
Welcoming the positive change, Sanjit Padhi, CEO of the International Spirits and Wines Association of India (ISWAI), said, “The reforms we are witnessing across different States in India signal a paradigm shift in how the alcobev sector is perceived and managed, and reflects the State governments’ positive intent and commitment. Progressive excise policies are not only improving compliance and transparency, but also creating the foundation for sustainable, consumer-centric growth.”
Uttar Pradesh’s FY 2025–26 policy targets ?55,000 crore in revenue, a 10 per cent increase year-on-year. Digitisation efforts like e-lotteries for licenses have already yielded ?2,250 crore, with licence fees expected to add ?4,200 crore. With retail outlets reduced from 12,000 to 9,000 composite vends, consumer access and operational efficiency are significantly enhanced.
Reforms also support vendors with two-year licenses, capped ownership, and streamlined operations promoting fair competition and responsible consumption. States like Andhra Pradesh have seen ?1,800 crore in revenue growth and a 37 per cent rise in Scotch sales. Rajasthan’s landmark four-year policy has improved industry stability, with IMFL sales up by 55 per cent since FY 2021.
Padhi emphasised the need for pricing deregulation, stating, “Market forces should determine pricing. Removing controls will encourage investment and stronger revenue contributions.” ISWAI also urged more States to digitise systems, following examples set by Madhya Pradesh, UP, and West Bengal.
As more States adopt these models, India’s alcobev sector is set to become a globally benchmarked, inclusive, and consumer-focused ecosystem.
