It is not combinations, it is content for success: Dil Raju

Intro: Top producer Dil Raj made sensational comments about big budget and combination films. He also says that the collections which are showing these days are completely wrong and the percentage of success is very low. He spoke about so many issues related to the film industry at the distributor’s gratitude meet…
 
Suresh Kavirayani
 
Top producer Dil Raju made sensational comments at the success meet of his film ‘Sankranthiki Vasthunnam’. After a long time, the distributors attended meet to mark the success of a film and they are all very happy that they got profits because of ‘Sankranthiki Vasthunnam’. “With this film’s success, we learnt a lot of lessons. It is not combinations, it is the content that will give success,” said Dil Raju. These comments from a top producer like Dil Raju means, it is sensational. These days many top producers rely more on combinations than the content.
Even Dil Raju’s other film ‘Game Changer’ is a big combination of Ram Charan and director Shankar, which is one of the high budget films. It seems, Dil Raju put a lot of money on ‘Game Changer’, but the film was a big disaster at the box-office and all the distributors and producer lost a lot of money. After the two days of ‘Game Changer’ release, ‘Sankranthiki Vasthunnam’ was released and the first show onwards the film got positive response and became a huge hit. Directed by Anil Ravipudi, the film has now joined the Rs 300 crore club, which is a record. “A Telugu cinema reaching Rs 300 crore club is definitely a miracle,” said Anil Ravipudi at the same event.
Dil Raju also said that many films which are showing highest collections are not the actual figures. “When a film gets a breakeven for a distributor, it becomes a hit. But these days many distributors are losing money, at the same time, the makers release posters that it is a big success. Now, the industry has seen only 90 per cent flops, only 10 per cent success. But from the last 20 years, though there are a few flops and success, distributors continue their journey with us which we should thank them,” said Dil Raju.
The producer said that he entered into the industry and saw a lot of success and failures too. “We believe in story and content, but in between we too see ups and down, also believe in combinations for the last four to five years. But now, we learnt our lessons,” said Dil Raju. He added that he introduced many new talents to the industry. “We made some classics with newcomers and we always believe in content and now with ‘Sankranthiki Vasthunnam’, we are back to normal and definitely want to make films in the coming 10 years,” said Dil Raju.
Senior actor Venkatesh is the lead actor in this film, while Aishwarya Rajesh and Meenakshi Chaudhary are the female leads. “Major credit goes to Venkatesh,” said Anil Ravipudi and added that he has seen two miracles with this film in his life. “A regional cinema collected Rs 100 crore in just six days and also a regional cinema reached Rs 300 crore which I saw for the first time,” said Anil Ravipudi, the director.
Dil Raju’s brother and another producer Shirish said that these days, people are not giving value to distributors. “We started our production with distribution and now there is no respect for distributors. But now, Anil Ravipudi gets that respect and value due to the distributors with this success,” said Shirish.
One of the distributors LVR said that these days many distributors are at loss, despite the film collections showing high. “In the last few years, no film made any profits for distributors. After many years, the distributors are in a happy position with ‘Sankranthiki Vasthunnam’,” said LVR.