‘It’s unfair to call Guntur Kaaram a ‘one-man’ show’

Guntur Kaaram, the festive family entertainer, directed by Trivikram, starring Mahesh Babu, Sreeleela, Meenakshi Chaudhary in lead roles, is off to a fantastic start at the box office with crowds enjoying the mother-son sentiment, humour, music and action segments. As the film collected over Rs 212 crores worldwide, producer S Naga Vamsi, on behalf of Haarika and Hassine Creations, shared his happiness, while speaking to the media on Friday.
“The film has completed a week’s run and is performing well at the box office. It has reached a break even stage across most areas. There was a little anxiety initially, but family audiences and regular crowds have completely enjoyed the mother-son sentiment and helped our revenue. We felt the film wasn’t projected properly, may be we could’ve avoided the 1 am show, but it gained steam eventually. There was no compromise on quality despite the time pressure. It is truly the content that has reached out to viewers. There was a negative campaign but it overcame it and put up a good show,” he shared.
Athadu and Khaleja were genre-based films. Guntur Kaaram is a commercial film released for the festival season and has ensured profits for most parties involved. “It’s unfair to call it a ‘one-man’ show. While Mahesh Babu delivered a fabulous performance, Trivikram deserves credit for extracting his potential to the fullest,” concluded Naga Vamsi.
He expressed that actor Mahesh Babu has been positive about the film since day one. “He asked us not to worry and his judgement paid off. It’s his trust that gave us a lot of confidence. His presence won over masses and family crowds alike. We are very happy with the collections,” said the producer, adding, “There was a campaign identified by Book My Show where a few bots rated the film without watching it. We’ll receive a response soon. In retrospect we should’ve promoted it as a family, mother-son drama, people perhaps perceived it as a mass film. We’re planning to host a success meet shortly. Reviews haven’t altered the film’s prospects. The collections we’ve reported are genuine.”