One out of 5 girls in India drop out of school due to lack of period education and products. Mothers are a girl’s first teacher, but reports say 7 out of 10 mothers do not fully understand the science of periods and find it ‘dirty or impure’.
To educate these mothers and to break the cycle of ignorance and misinformation, feminine-care brand Whisper, from the house of Procter and Gamble, has launched the fourth edition of its #KeepGirlsInSchool campaign. In a new film, titled, The Missing Chapter conceptualised by Leo Burnett, Whisper is reaching out to mothers, teaching them the biology of periods so that they, in turn, can educate their daughters on menstrual hygiene and using sanitary pads during their monthly cycles. Sita Ramam fame, Mrunal Thakur has come on board to support the movement. The actress said, “Menstrual education is so important to teach girls about their periods, their body and how to manage it. Whisper is doing an incredible job with its #KeepGirlsInSchool Campaign, and I am proud to be associated with it. I have been using their products from the start and still remember the session I had in school where the Whisper team taught us about periods.
That helped me and my friends be ready for this change and embrace it as a natural biological process. It’s time to have open conversations about periods and create a world where menstruation is not a barrier to girls’ education and well-being. By keeping girls in school, we are not only investing in their individual growth and success but also in the progress and prosperity of our society.”
