Obtaining a blue tick on social media is, of course, the newest thing. In an exclusive conversation, actress and entrepreneur Parul Gulati discusses it and helps us understand the “powers” and “curses” of the blue tick. To keep the long story short, Parul Gulati and Zee5 have announced that #Bluetick (Verified) will be available for streaming on their add-on platform, Epic-On.
The movie’s lead actress calls us during Hyderabad’s torrential downpour and says, “My character was just following her dream of being an influencer. The character’s only complexity was having to battle to sift through an unfamiliar industry. Social media is, after all, a public platform.” We realised mid-conversation that what the Girls Hostel fame was trying to communicate also resonated on a personal level. She said, “I had experienced something similar when I was attempting to become a successful actor in this idyllic city of Mumbai. I therefore had to deal with some feelings that were making me nostalgic for my own time and made me a little teary on the sets of #Bluetick (Verified). Additionally, the planning was quite linear, which is extremely unusual for a web series.”
So the gripping tale of a young influencer from a middle-class upbringing who fervently seeks popularity is told in #Bluetick (Verified). She will do everything it takes to keep her status, obfuscating the distinction between real and reel life, which ultimately brings her to ruin. “Sometimes, social media can be detrimental to us. Anything in excess is not always a good idea! These days, I manage my own nationwide business in addition to being an actress and social media has become my third priority,” adds Silence 2 fame.
Yes, she did remember to share with us another special anecdote. “I remember when I was getting started on social media—social media was on fire for making easy money from it,” she said. “It was something I was eager to attempt. I wasn’t picked up by brands, but my other industry pals were. Not that it was difficult for me, but even though we both had the same amount of followers, it helped me recognise that I needed to improve my content in order to receive a blue tick. This “blue tick” will either be a problem that changes lives or a turning point in some people’s lives.”
In response to a question about her first day on the sets, Gulati said, “I remember I was travelling. I arrived at this movie set straight out of another country. I had a crucial sequence to shoot on the first day and I was worried about how I looked because I had a bloated face.” The Zorawar fame continues, sharing some more intriguing stories and saying, “I just want influencers to not give kids false hope. This social media validation sneaks into us without our awareness. We don’t have many pals; we just have those in the industry. A random comment on social media provides us with a dopamine high because sometimes our industry buddies are also racing to finish their own work.”
In a lighthearted manner, she replied, “Everyone enjoys social media if it succeeds. We get needless hate the moment it flips off. Nobody likes rude remarks or negativity!” As our discussion was nearing an end, Parul told us how social media had enabled her to make a significant difference as well. “When I founded Nish Hair seven years ago, I was able to shift people’s perceptions about a product that they had previously considered taboo. I made hair extensions and wigs commonplace! Without social media, Nish Hair’s success would not have been as great.”