For centuries, menstruation has remained a topic veiled in secrecy, birthing societal taboos, stigma and perpetuating misinformation. According to a study by Research & Markets, in 2020, less than 41 percent of approximately 355 million menstruating women worldwide reported using hygienic menstruation protection methods, highlighting a significant gap in access and utilisation.
Furthermore, the study revealed that about 60 percent of women in India are diagnosed with vaginal and urinary tract diseases and infections each year due to poor menstrual hygiene. These alarming statistics emphasize the pressing need for comprehensive menstrual health support.
In response, health-tech startups have emerged as champions of change, dismantling the walls of silence, pushing boundaries, and reshaping the conversation around menstruation. Armed with innovation, education, and inclusivity, these startups are empowering individuals to embrace their menstrual cycles with pride, while challenging long-standing taboos.
With their data-driven approach and unwavering commitment to period positivity, they are driving social change and transforming the way society views and discusses menstruation.
Health-tech startups are at the forefront of debunking common myths and misconceptions about menstruation. They provide accurate information about the biological and physiological aspects of menstruation, dispelling age-old taboos and misconceptions. By offering clear explanations and engaging content, these startups empower individuals to understand menstruation as a natural and normal bodily function, free from shame or impurity.
The power of social media has proven instrumental in promoting period positivity. Health-tech startups leverage these platforms to create safe spaces where individuals can engage in candid conversations about menstruation.
By generating content that is relatable, educational, and inspiring, these startups encourage people to share their experiences, ask questions, and seek support. Through hashtags, live discussions, and storytelling campaigns, they dismantle the silence and enable open dialogue on menstrual health.
Health-tech startups are spearheading policy changes within organizations to foster menstrual well-being and open conversations. By advocating for menstrual leave policies, access to menstrual products, and comprehensive menstrual health education, these startups transform workplaces into supportive environments.They empower employees to prioritize their menstrual health, discuss their needs openly, and challenge the societal norms that have perpetuated period stigma.
Another crucial aspect of the period positivity movement is challenging cultural beliefs and practices that contribute to period stigma. Health-tech startups collaborate with local communities, NGOs, and policymakers to promote menstrual hygiene and address issues such as limited access to sanitary products and discriminatory practices. By challenging cultural norms and advocating for change, these startups redefine menstruation narratives and promote inclusivity.
Health-tech startups are revolutionizing the menstrual product industry by developing innovative and sustainable alternatives. They prioritize comfort, convenience, and eco-friendliness, offering a wide range of options beyond traditional pads and tampons.
From menstrual cups to period-proof underwear and reusable cloth pads, these startups empower individuals to choose products that align with their preferences and values.
Health-tech startups recognize the importance of ensuring equal access to menstrual health resources. They develop initiatives and partnerships to reach marginalized communities that face barriers to menstrual hygiene products and information. By providing educational resources, distributing free or affordable products, and implementing sustainable solutions, these startups address the menstrual health inequities that disproportionately affect marginalized individuals.
To further advance the cause of period positivity, health-tech startups engage in research and advocacy. They collaborate with experts, conduct studies, and generate data to influence policies and public perception. By sharing evidence-based information, they challenge societal norms, educate policymakers, and drive systemic changes that support menstrual well-being.
Period positivity, championed by health-tech startups, has ignited a transformative feminine movement. By uprooting taboos, fostering inclusivity, and empowering individuals, these startups to a great extent have reshaped society’s perception of menstruation.
Looking ahead, their future role is promising as they spearhead the advancement of technology, introduce personalized solutions, and expand access, ensuring comprehensive support for all menstruators. With an unwavering commitment to period positivity, health-tech startups will continue to pave the way towards a future where menstruation is celebrated, knowledge is embraced, and individuals thrive without shame or stigma.
(The author, Sujata Pawar, is the co-founder and CEO of Avni.)
