Rapper Nash: Living by the principle of ‘staying true to oneself’

A couple of years ago, Indian hip-hop was barely known to the general public. The genre is now home to some of the country’s emerging artists, and for a long time, Bollywood films like Gully Boy and other songs have been used to transmit emotions. Hip-hop and rap culture are becoming increasingly popular in India. Apart from films, there have been several events that take place to promote hip-hop and rap culture; for instance, the recent Boiler Room X Ballantine’s Glassware True Music Studios brought together some amazing artists. One of them is rapper Nash, whose musical journey began at the young age of 15.

Hip-hop has had a major influence on his journey. Today, we connect with the adept rapper, who discusses his music journey, his experience of being a part of the event, and more.

Excerpts from the interview:
Can you tell us about your musical journey and how you started off in the industry?
Started at a very young age, at the age of 15. I moved to Delhi because of music. Back then, it was very hard for DJs to survive. I discovered hip-hop and R&B very early in my life, and it was very clear in my life that whatever I did would be related to music only. Started as a promoter and eventually made it as a DJ. It had been quite a journey.

How was it performing at Boiler Room X Ballantine’s Glassware True Music Studios?
It was a treasured experience.The crowd, the energy, the vibe—we loved everything about it. In the production, the team worked really hard, and it did pay off. One for the books, for sure.

Ballantine’s Glassware True Music aims to shine a light on diversity and inclusion in music and to promote meaningful, lasting change through its commitments across communities and artists. What are your thoughts on this, and how do you align with its philosophy of ‘Staying True’ to yourself?

I think it’s a great step. Music knows no boundaries; it’s always been inclusive. It unites people from around the globe, making us feel one. My approach to creating a dance floor experience is all about making people forget their worries and simply enjoy dancing together. I live by the principle of staying true to who you are.

What is the inspiration behind your music?
Hip-hop had a big influence on me while I was growing up. Three Mafia, Bone Thugs-N-Harmony, and The Game were the ones who defined my music and lifestyle choices. Back in the day, every day I wake up and sit in my practice room, digging for new music every day. I always play a lot of genres in my set, and I don’t stick to just one genre.

Can you share any interesting stories or anecdotes from your experiences as a musician?
There are many, but I want to mention this one thing, which will always be one for the record, and that is being an opening act for DJ Premier at a very young age. It was his first time in India. I’m sure every DJ knows what a legend he is.

What are your goals and aspirations as an artist?
My goal as an artist is to make great music and inspire others. I don’t just want to be one of the best in the industry; I want to connect with people through the arts and leave a lasting impact.

Are there any specific artists or musicians who have influenced your work?
FourTet, Ben UFO, and Joy Orbison

Can you tell us about any upcoming projects or collaborations you have in the works?
I have an upcoming collaboration with Adidas that will be unveiled shortly, and we’re also in the process of planning a UK tour, which will be announced in the near future.

How do you connect with your audience through your music?
I always try to read the crowd first. That’s how you connect with the crowd; it’s always got to be 50/50. 50% of what the crowd wants and 50% of what I really want to play.

What advice would you give to aspiring musicians who are just starting out?
I would say to be consistent in what you do. Be yourself, and always try to discover new music and multiple genres. Do not restrict yourself and explore, as there is so much in the world that can be discovered.