REPORTERS’ DIARY : Congress needs helping hand for its social media wing

The Bharat Rashtra Samithi’s social media warriors have gained an upper hand over their counterparts in the Congress post Assembly elections when it comes to sensitive posts. In fact, the counters of the ruling Congress are so bad that even BRS leaders feel that those behind the ineffective posts are doing “beginners’ mistakes”. Social media profiles that had been active during the Telangana Assembly election campaign are all of a sudden posting frantically again. Some of the handles attributed to poll strategist Sunil Kanugolu’s team have been activated. Nonetheless, BRS is very confident that post elections, organic and real followers have come on social media without much effort. What keeps BRS’ spirits high are the tell-tale signs that the Congress social media team is an abject failure without Sunil Kanugolu. If impending changes in TPCC result in recast of frontal organisations as well, then the new TPCC should consider revamping the party unit’s social media wing.