SALAAM BOMBAY!

On the 10th Anniversary of her label, Hyderabad-based Designer, Anushree Reddy opens her first flagship store in the Maximum City.

This year marks the 10th anniversary of Hyderabad-based designer, Anushree Reddy’s label and to celebrate this milestone she launched her first flagship store outside of her home city. Her new flagship store is located in ‘The Queen of the Suburbs’ – Bandra (W) – in Mumbai. The new store marks the beginning of a new era for Anushree’s label, which had once been a phenomenon in Hyderabad but then gradually took over the entire country.

The Mumbai flagship store is an extension of the legacy and aesthetic that the Anushree Reddy brand has engraved in customers’ minds over the years. Taking a cue from her two stores in Hyderabad – which are known for their minimalist design, paying homage to the rich Nizami heritage of Hyderabad, as well as Anushree’s personal aesthetic – the Mumbai store draws inspiration from the elements and combines that with Art Deco elements to present an extension of the brand in the city.

The floors of the new store are adorned with Tandour stones, which have been sourced from Tandour – a tiny village in South India – and laid in an Art Deco style colour blocking pattern, with intricately woven cane chattais, adding a hint of texture to the architecturally heavy stone. The store’s walls are inspired by Kerala’s country houses. There are also exclusive, one-of-a-kind artefacts sourced from different parts of the county, handpicked by Anushree herself, along with antique treasures from Anushree’s own collection. The space is further adorned with brass fittings, verdant plants, and beautifully placed mirrors and lights. All these come together to offer patrons a unique experience, that is vintage in aesthetic and modern in design, and creates the perfect backdrop to showcase the beautiful and timeless Anushree Reddy designs.

To commemorate the launch of her Mumbai Flagship store, designer Anushree Reddy has curated a special ‘Bombay Edit’ collection that is an amalgamation of classic styles, old worldly glamour, modern silhouettes, and quirky illustrated signature prints.

In addition, the store features a bridal and trousseau experience area, featuring the label’s signature bridal lehengas adorned in beautiful zardozi, as well as bead and sequins embroidery in classic cuts, with a twist of a modern millennial aesthetic. Silk and organza embroidered sarees in finest silk threads, and zardozi make up the trousseau collection at the store. For grooms, the store has a beautiful collection featuring signature dori work, hand threaded embroidery, and zardozi along with kurtas and bundi sets, in fun and quirky prints.

Also on offer is the Anushree Reddy limited edition, classic chikankari line, in combination with beautiful geometric badala work and classic ektara chikankari embroidery, using centuries-old motif blocks, beautifully embroidered by artisans of old Lucknow, but designed to give a contemporary feel to the age-old craft, whilst still preserving its beauty and authenticity.

The new store also features formal wear for women, comprising signature cape sets, adorned in beautiful embroideries, sharara sets, stunning Indo-Western dresses and festive kurta sets – something for every occasion and every age!Finally, you will also find Anushree Reddy’s resort wear and luxury line comprising free-flowing kaftans, kaftan dresses, resort gowns, and ready-to-wear ensembles, featuring hand-illustrated signature prints inspired by travel stories and the Southern coastal regions of India.