India’s real estate sector has shown robust growth in recent years and is poised to grow at a 9.2% compound annual growth rate (CAGR) between 2023 and 2028. In this dynamic market, there are always opportunities for those who leverage the right information, strategy and support to make the most of the market at any time.
As the popular saying goes, the right time to buy a home is always five years ago. Let’s explore why today might be one of the most favourable moments to negotiate your way into your dream home.
The Current Market Pulse
India’s housing landscape has evolved rapidly, primarily driven by changing consumer preferences, rising disposable incomes and the desire for long-term asset security.
According to recent data, new launches have grown by 3% year-on-year (YoY) and are expected to grow by 6-9% in 2025-26 in the top seven Indian cities. The unsold inventory across key Indian cities saw a 5% YoY decline in the fourth quarter of 2024 indicating a healthy balance between supply and demand. Property prices, too, have seen steady appreciation, with an average growth of 4.3% last year in major cities. Demand remains strong, and developers have responded with a surge in new unit launches, reflecting confidence in the sector.
Despite this upward trajectory, developers are becoming increasingly flexible. Many look forward to clear ready-to-move-in inventory or meeting end-of-quarter sales targets. At the same time, competition is heating up across markets, prompting builders to adopt buyer-friendly terms, especially for serious and well-informed customers.
Why This is the Right Time to Negotiate
Whether you are a first-time home buyer or a seasoned investor, today’s markets offer a range of options and advantages that you can leverage. Many developers provide outright discounts and a waive-off in floor rise and stamp duty charges.
Additionally, you can find premium fittings, modular kitchens, or fully furnished units at no extra cost. When looking for your dream home investment, these offerings in the market can be essential in negotiating the right price.
Not to forget, the recent repo rate cut by 25 basis points will make home loan offers more lucrative. This reduction means that the cost of borrowing for home loans has decreased, making it more affordable for buyers. While infrastructural developments are picking up the pace like never before, tremendous growth will be observed in the industry, contributing 18% to the projected $26 trillion GDP in 2047.
Since prices are expected to rise by 6.5% to 7.5% in 2025 and 2026 respectively, waiting could simply mean paying significantly more, not just for square feet but also for value-added opportunities.
What Smart Buyers Are Doing Differently
A successful real estate investment isn’t about luck but meticulous planning, the correct information, and the right advisory. Here’s what sets smart buyers apart:
In-depth research: Before deciding, they study micro-markets, developer track records, and legal clearances.
Perfect timing: They strike deals at strategic moments—such as when developers are trying to meet their sales targets at the end of a financial quarter, or during pre-launch phases when prices are often lower.
Negotiating value, not just price: Instead of asking only for discounts, they negotiate for things like club memberships, parking waivers, or rental support until possession.
Using expert support: They work closely with experienced brokers or real estate advisors who understand market nuances and have the right relationships with developers to unlock better deals.
Opportunity Favours the Informed
In uncertain times, many people hesitate to act. But savvy buyers know that real estate rewards those who act—not those who wait. With the current market offering both choice and flexibility, the stage is set for well-informed, confident buyers to make meaningful moves.
If you’ve been considering a home purchase, now is the time to turn your intent into action and negotiate the best possible deal.
(The author, Ashish Kukreja, is the founder and CEO, of Homesfy.in and mymagnet.io)
