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TAG
whisky
Feature Stories
Can whisky tourism be leveraged as a branding and consumer loyalty strategy in India?
Pioneer News Service
-
10/06/2025
India is no stranger to whisky. With more than 260 million cases sold in 2024, the nation is positioned as one of the largest...
Feature Stories
Serving the ‘Legacy’ with Indian-made whisky
pynr
-
15/03/2023
Introducing the first-ever Indian-made whisky, Bacardi recently launched its Legacy whisky, here in Hyderabad. The Pioneer interacted with Zeenah Vilcassim, marketing director, Bacardi India,...
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