Monday, July 14, 2025

The bloom story

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Prepare to be enchanted by the ethereal beauty of flowers as House of Soi proudly presents its newest drop The Bloom Story for all your holiday needs. This collection is a floral fantasy that comes to life for the winsomeness of youth.

With a perfect fusion of timeless elegance and a contemporary spirit, the Bloom collection is a celebration of femininity and grace. The designs effortlessly complement the modern woman’s dynamic lifestyle, offering a seamless transition from day to night, work to play, and every moment in between.

House of Soi believes in creating silhouettes that not only makes you look good but also feels good on the inside. The fabrics used in this collection are the Bemberg Crepe and elegant Satin Linens which delivers excellence.The brand brings to you a blooming collection that is versatile, providing comfort in luxury, and transports you to a dreamy realm where petals dance and colors sing.

Sarika Pawar, Founder and Creative Director of House of Soi says, “This collection is inspired by the lush and vibrant beauty of the Sonoran desert located in the northern parts of America. Each piece in this collection is designed to capture the essence of nature with prints and patterns that reflect the flora and fauna found in the rainforest ecosystem. From flowy maxi dresses adorned with tropical leaves, tree prints, or lightweight linen shirts featuring colorful flora, our collection offers a range of stylish options for your day and nights.”

Taking a contemporary approach to fashion, the brand showcases pieces like breezy dresses, lightweight linen shirts, flowing maxis, and co-ord sets. The collection embodies the joy and beauty of nature, making it ideal for every occasion. Whether it’s a romantic evening soiree, a casual brunch with friends, or a day at the office, these floral ensembles effortlessly elevate your style and add a touch of enchantment to any setting.

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