2024 is set to redefine and revitalise our relationship with hair, offering a canvas for innovation, expression, and a renewed sense of style. As we step into the year, Amy Johnson, Global Head of Hair Care Artistry at Dyson, unravels the hair care and hairstyling trends for 2024.
Velvet hair: This year, the spotlight is on achieving hair that’s not just healthy but as luxurious as velvet. Inspired by high-end fashion, this trend aims to put a focus on healthy, lustrous, and shiny hair, with smoothing masks and glossing treatments becoming the go-tos for achieving a lush, velvety mane.
Volume, volume, and more volume: The spotlight will be on fuller, healthier, and more voluminous locks that exude natural vitality. Voluminous hairstyles will reign supreme, setting the tone for effortless glamour. From loose waves to tousled curls and big, bouncy blowouts, the Airwrap multi-styler can be used to achieve a variety of voluminous hairstyles, with the Flyaway attachment delivering a smooth and shiny finish.
Embracing natural texture: As more people embrace their curls and coils, the months ahead are set to embrace a new wave of hairstyles celebrating natural hair textures. Brushes and tools specifically crafted for diverse hair types and to prevent heat damage will gain immense popularity.
Updo’s all the way: A resurgence of timeless sophistication takes the lead, with updos as the go-to hairstyle trend for the year. Whether it’s a casual day out, a formal soirée, or a special occasion, updos offer a versatile and chic way to elevate one’s hair game while effortlessly complementing any outfit or occasion. From sleek chignons to playful buns, intricate braids to sleek twists, the options are limitless and can easily be personalised, allowing creative expression.
Bob haircuts taking focus: Bobs are also on the rise this year, lending to the “effortless chic” aesthetic. Embracing the low-maintenance trend, bobs require minimal styling effort for maximum impact and have a remarkable ability to frame facial features, accentuating one’s unique beauty. Wavy bobs may become a big trend in 2024.
Bangs are back: Bangs will be reclaiming the spotlight in 2024. As people adapt to their natural hair texture, we will spot the side-swept, wispy bangs and the unruly, carefree bangs. To add shape and style any type of bangle, the fringe needs to be shaped away from the face. This can be achieved either by using the Corral straightener and bending the ends of the fringe outwards and sweeping them away to the sides of the face, or you can also use the round volumizing brush of the Airwrap multi-styler.
Accessorise your mane: Hair accessories will be big in 2024, with velvet ribbons, silk bows, and plush materials all set to jazz up various hairstyles. Hair ribbons and bows can be added to ponytails and buns to elevate the look. Clipped accessories—vintage-inspired hair clips, pearls, bows, and barrettes—can be used to add a fun element to hairstyles.
Focus on healthy and effortlessly beautiful hair: Healthy hair is never out of trend, but 2024 will see a more holistic approach to hair care, with individuals prioritising the well-being of their hair and moving away from practices that can potentially cause damage to it.
Dyson’s hair care tools are equipped with intelligent heat control so that users can style with ease while having peace of mind with no heat damage.
