Work-life balance – it’s the dream, isn’t it? Yet, how many people does this ideal really apply to? With work schedules, the constant flow of emails, and managing a household, it appears as though we do not possess any time for ourselves. The concept of ‘balance’ becomes more of an illusion than anything else.
That is where lifestyle management companies come in to rescue the situation. You should consider them as your assistants in making life easier for you. They do not simply tick off items on your list—they return your time. Whether it’s organising tasks, planning your schedule, or arranging that long-awaited holiday, they can help you regain control of your busy schedule. It’s not just about comfort; it’s about quality of life and the life one wants to lead.
Achieving work-life balance isn’t just a personal goal, it’s a necessity. A 2023 report by Deloitte found that more than 77% of working professionals are burnt out. Many cite work-life imbalance as the main reason.
The rise of hybrid careers further complicates the situation. While remote work offers flexibility, it also means that work never “stops”. Professionals often find themselves answering emails during dinner or working late into the night.
At the same time, personal responsibility does not come second. Parents must manage their children’s schedules. Professionals have errands piling up. And amid all this, the expectation to stay physically and mentally fit persists.
Lifestyle management companies step in here, addressing the chaos. By shutting down time-consuming tasks, they free up people to focus on what matters most.
At first, a lifestyle manager may seem like an assistant, but their job is much broader. They tailor their services to each client’s unique needs, whether that’s organising a personal schedule, planning a trip, managing home care, or delivering a meaningful experience.
While these services were once reserved for the ultra-wealthy, they’ve become increasingly accessible. Professionals from all walks of life are recognising the benefits of life management.
Luxury today isn’t just about material possessions. It’s about having the time and freedom to enjoy life. This is where lifestyle management companies excel.
They don’t just complete tasks; they add value to their clients’ lives. For instance, if you’re stuck in meetings and can’t attend an important family gathering, a lifestyle manager might arrange to have the event recorded. They could also plan a special dinner for you and your child afterwards.
It’s not just about solving problems; it’s about enhancing moments that matter.
In recent years, mental health has taken centre stage in conversations about work-life balance. People are beginning to understand that burnout isn’t just a professional issue—it impacts every aspect of life.
Lifestyle management companies are responding by incorporating mental wellness into their offerings. Some provide access to mindfulness programmes, virtual therapy, or stress management workshops. Others ensure their services actively reduce stress by simplifying complex, overwhelming tasks.
By prioritising mental health, these companies aren’t just helping people survive—they’re helping them thrive.
Another future shift in lifestyle management is sustainability. Consumers are demanding more eco-friendly options in travel planning, shopping and even activities. The global focus on conscious living is making lifestyle management not just important, but essential for today’s professionals.
Technology has changed many aspects of lifestyle management companies. For example, artificial intelligence (AI) is enabling these companies to offer personalised services.
Imagine your lifestyle manager using an AI-powered system to remember your preferences for restaurants, cafes, and gifts. When planning your next holiday or celebration, the system will make recommendations based on your previous choices.
The software includes real-time updates that keep customers up to date on performance and upcoming projects. Blockchain technology also creates your own identity, keeping sensitive information like payment details and personal information safe.
While technology can help improve operations, it ca’’t replace people. The best companies combine technology with a human touch to create unique experiences.
Despite its growing popularity, the lifestyle management industry faces challenges. One of the biggest concerns is privacy. These companies handle a lot of personal and sensitive information, prioritising data security.
Another challenge is maintaining the personal touch as the industry scales. Clients expect services that feel tailored and thoughtful. Achieving this level of personalisation requires both time and effort.
Reputable companies are addressing these issues through strong data protection policies, culturally aware teams and advanced technologies that make personalisation easier without sacrificing quality.
The lifestyle management industry is growing rapidly. A report indicates that India’s lifestyle market is projected to grow significantly, with a CAGR of 10-12% anticipated over the next five years, reaching USD 210 billion by 2028. This growth is driven by the increasing demand for highly personalised, efficient and effective services.
Lifestyle management isn’t just a luxury service. It’s a way to help people lead better, more fulfilling lives. Time is the ultimate luxury. It’s not just about delegating tasks—it’s about creating space to live meaningfully.
In a world that often feels overwhelming, lifestyle management companies offer something rare: balance. They help people prioritise what truly matters, whether it’s career growth, family, or personal happiness.
The result? A life that feels less chaotic and more intentional. And that’s a change we could all benefit from.
(The author, Manoj Adlakha, is the founder and CEO, of RedBeryl.)
