PNS| HYDERABAD
The upcoming film Annapurna Photo Studio has created a good hype with its teaser and songs. The film is produced by Yash Rangineni under the banner of Big Ben Cinemas. Directed by Chendu Muddu. Starring Chaitanya Rao and Lavanya, the film also featured Mihira, Uttara, Vaiva Raghava, Lalit Aditya in key roles. Billed to be a heartfelt love drama, the film is releasing on July 21st.
While the makers are currently busy with promotional activities, producer Yash Rangineni interacted with the media about the film.
Initially, around three years back, Yash was introduced to director Chendu by producer Vardhan Devarakonda.
“Chendu said he has a good story and told me to listen to it. I loved the story. I liked the village setting, turns and twists in the story narrated by Chendu. I like our old Telugu movies. When I go to London, I watch NTR’s old movies. The period setting of the story narrated by Chendu, the backdrop of Konaseema village, entertainment, and everything else were impressive. I told him that we are making this film, he shared adding that the started shooting for the film in August 2022.”
While on one hand we have films like Bro hitting up the theaters the coming week, the makers wanted to make Annapurna Photo Studio, which has screenplay by Chendu himself, something special and unique.
“It has turns and thrilling elements rather than a quail story. This is a love story set in a village. Due to some reasons, the hero’s marriage is delayed. Meanwhile an unexpected event happens. What happened to our protagonist’s love story due to that incident will be interesting, with thrilling elements. We made this movie with genuine heart. We took Cinematic liberties in limit but there are full commercial elements.”
The film has not one, two, or three, but eight main characters in the whole movie, and have some purpose in the story. “Every character is connected to the end of the movie. I too played a role in the film, as the director asked me to play that character. Locations will be a major attraction in the film. You will see the natural beauty of the villages.”
The makers have so far premiered the film in places like Tirupati, and Vijayawada. The makers wondered if the present youth will be able to connect with the 80’s backdrop. However, surprisingly, they received a good response, and the producer revealed that they’d traveled around three thousand kilometers for this movie.
The producer was in praise for the team, as he says, “We should consider ourselves lucky to find a director like Chendu. Because he has clarity about how much budget to spend on the film and how to reduce wasteful expenditure. As much planning as we wanted to make Pelli Choopulu, we also produced this film in the same way. Chaitanya Rao is a good actor and he looks handsome. He performed well in this movie. He did his character perfectly in the Godavari dialect. Lavanya also acted well.”
He further highlights, “We gave this movie to the ETV win app. Today, very few films are getting OTT rights. If the movie is good, someone will buy it. The words like small movie big movie are troubling. You know how big a success Pelli Choopulu was after releasing a small film. Budget wise and scale wise small or big is the same. We will re-release the films Dear Comrade and Pelli Choopulu, which we produced with Vijay Deverakonda. Dear Comrade was not a reach as we expected. But we got our investment back. I have two scripts. Vijay will definitely do it when possible.”
On a concluding note, the producer was also all praise for Anand Deverakonda’s Baby, and stated that the film showed the power of great content.
