APSSDC enters into MoU with Hindustan Coca-Cola Beverages

In a move towards youth empowerment, Hindustan Coca-Cola Beverages (HCCB) has announced a strategic partnership with the Andhra Pradesh State Skill Development Corporation (APSSDC) to equip 5,000 young talents with skills in sales and marketing across seven districts in Andhra Pradesh. The collaboration, formalised through a Memorandum of Understanding, aims to provide comprehensive training and development opportunities for aspiring professionals in Vizianagaram, Srikakulam, Anantapur, Kurnool, Kadapa, Guntur, and Chittoor.
The programme will feature a well-rounded curriculum covering various aspects of sales and marketing, including digital marketing, product knowledge, sales techniques, market research, analysis, sales forecasting techniques, communication skills, personal branding, professional development, and career guidance.
This initiative is designed to arm young individuals with the necessary skills and knowledge to excel in the competitive job market, particularly within the sales and marketing domain.
Himanshu Priyadarshi, Chief Public Affairs, Communications and Sustainability Officer, stated, “Andhra Pradesh has continued to strengthen its position as a growth corridor for India. Through this partnership, we are excited to join forces with APSSDC to invest in the state’s youth, nurture a skilled workforce, and help accelerate its economic progress. We believe that empowering the next generation of professionals will contribute substantially to the state’s overall advancement and reinforce its role in India’s growth story.”
“This partnership with HCCB is a testament to our shared vision of equipping young individuals with the skills they need to succeed. We are confident that this programme will empower a new generation of professionals and create a lasting positive impact on the economy of Andhra Pradesh,” said G. Ganesh Kumar, Managing Director & CEO of APSSDC.