Saturday, July 20, 2024

Breathe fresh to feel fresh

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K. Ramya Sree

Like interior design, furniture, and accessories, fragrances play an important role in home décor. The correct home fragrance product not only refreshes and makes a space feel welcome, but it also gives it a smart, fashionable, and up-to-date appearance. In India, demand for a wide range of fragrance products—including candles, smart diffusers, sachets, potpourris, and reed diffusers—is rising. According to Rosemoore’s research, the Indian home aroma market is currently worth around $200 million USD and is predicted to grow to around $500 million USD by 2027.

Even in small villages, people are beginning to understand how important it is to use home fragrances to keep the surroundings fragrant, hygienic, and appealing.While there are hundreds of fragrances and brands that are easily available in the market, it is very important to choose the right product for your home’s aroma needs.

To make this task easy for you, we spoke to Ridhima Kansal, director at Rosemoore, an English home fragrance brand, to brief you about three of the popular products in home fragrances and how to use them.

“While there are plenty of home aroma products to choose from, it is often not an easy task. There are plenty of criteria to look into before finding the right fragrance product that would make the surrounding pleasant and fresh but also enhance aesthetics and add to the overall interiors. One often has to look into numerous aspects ranging from the interiors to the ambience to the available budget to identify the best fit,” said Ridhima.
As suggested by Ridhima, below are the three popular products in home fragrances one needs to know about:

Scented candles

Scented candles are one of the most versatile home fragrance products that can be used in home spaces, hotels, spas, restaurants, and much more. They create a spontaneous and constant aroma, giving a fragrant makeover to the surrounding. It can be put across coffee tables, study tables, windowsills, book shelves, etc. If the purpose is to use the right aroma to reduce fatigue and charge the mind and body, lemony and tarty fragrances are suggested as they are uplifting and cast a very rejuvenating and outdoorsy spell. If the idea is to render a sensual makeover to the surroundings, then one can try musky and woody aromas.

Scented candles are also the perfect recipe for creating the magic of the old world candle lights dinners. If you want to pique the interest of your guests during dinner or create a sublime charm during a luncheon on an overcast day, use mild floral aroma candles such as rose, jasmine, lily, etc. on the dining table.

Reed diffusers

It is another versatile product, which can add a fragrant extension to your tidy space. The product is perfect for houses with kids and pets as it does not require flame and gives a constant aroma. It can also be used in hotels, office spaces, foyer areas, cubicles, shops, counters, and numerous other places. For a space of 150- 200 square feet, around 10 reed sticks are perfect. One can add more sticks and even use a reed diffuser in open spaces, deck areas, and other larger spaces. It is advisable to keep flipping the reed sticks once every 3 days as this can greatly enhance the strength of the aroma.

Smart diffusers

Just like reed diffusers, they create a spontaneous aroma in various set-ups such as home, office, commercial location, etc. However, it requires electricity. It is flameless and is safe in families with pets and kids. There are plenty of beautifully designed smart diffusers available in the market that can also add to the overall décor.

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