City chapter of PR Council best in country

PNS|Hyderabad

The Hyderabad Chapter of Public Relations Council of India (PRCI) took top honours and was adjudged the best Chapter in India for the year 2021 at the global conclave of PRCI held at Kolkata.

The recognition came along with a host of individual awards bagged by members at the PR summit. To celebrate the attainment, PRCI, Hyderabad Chapter organised a programme on- What Next in PR for the Next Gen on Monday at Elaichi Convention, Secunderabad. K.Ravindran, Senior National Vice-President, PRCI and T.V.S. Narayan, Zonal Head, South, PRCI, were the special Invitees on the occasion.

The awards received by PRCI, Hyderabad are Best Chapter in India- Hyderabad Chapter, Best Publicity Design Nationally- Hyderabad Chapter, Hall of Fame Award- Fredrick Michael, Ex-Sr.PRO, SCR, Hall of Fame Award – Prakash Jain, Business Head, Hindi Milap, Best Moderator Nationally- Sarah Varadah, Future ready in digital marketing Award- Mitalee Agarwal, PRO, IIT, Hyderabad.

Addressing the meeting, Shakeel Ahmed, Chairman, PRCI, Hyderabad, stressed that the honour bestowed on the Hyderabad Chapter at the national level shall form the basis for chalking out concept-driven PR related programmes in the future, primarily focused to fulfill expectations of the young PR professionals who are joining the stream. Towards this, the Young Communicators Club (YCC), an exclusive platform of PRCI for students and young professionals in PR, shall serve the purpose, he added.

G. Aneeja, Vice Chairperson, PRCI, Hyderabad, spoke on the need to adopt technology to bridge time gap in PR and communication. Philip Joshua, Secretary of the Chapter dwelt on imbibing new avenues in public relations tuned to meet corporate expectations. Noel Robinson, Treasurer, highlighted the fact that PR is now into big time and hence attracting young generation professionally.

Jacob Ross, Joint Secretary, made a pitch for focusing on a mix of media combinations to make PR successful in marketing. B. Anil Kumar, Sr.PRO, SCR; C.Elbert, Ex-PR Manager, Power Grid Corporation; Aparna, Head, Disha Communications; Dr. Ravinder, PR Manager, Pragati Resorts; Ghisulal Jain, Trustee, Mahaveer Hospital were amongst those who participated in the programme and shared their view points.