‘E-commerce gaining momentum’

D Chandra Sekhar, Addl. Development Commissioner, MSME-DFO, Hyderabad, said that E-commerce is gaining momentum as a preferred channel for product sales directly to consumers across the world. The Federation of Indian Chambers of Commerce and Industry (FICCI) Ladies Organisation (FLO) organised an Entrepreneurship Awareness Programme at MSME, DFO, Balanagar, on Wednesday evening.
The programme aims to focus on exports using E-commerce platforms. About 70 MSE entrepreneurs attended the event.
The E-commerce channel helps in avoiding the middlemen and improving the value chain. The Ministry of MSME, Govt of India has identified E-commerce as one of the strategies to promote exports. To increase the potential of the E-Commerce channel, this programme was organized on Wednesday.
Expert faculty on exports explained various steps in starting exports and onboarding to E-commerce platforms, a support system for new exporters from MSMEs in the programme. A session was also delivered to provide insights on Udyam registration, and various State and Central MSME schemes.
Chandra Sekhar
explained various policies and programmes implemented by the Ministry for the benefit of MSMEs including SC/ST and Women entrepreneurs. He mentioned schemes like the Public Procurement Policy, MSME Sambandh Portal, delayed payments, financial assistance schemes like PMEGP, CGTMSE, CLCSS, and Marketing Assistance Schemes like Domestic/International Trade Fairs, ESDP/MDP training programmes and Common facility centres.
Ritu Shah, Chairperson, FICCI FLO, Hyderabad said that women’s involvement in the MSME sector is vital for economic empowerment and gender equality. It provides women with opportunities for entrepreneurship, skill development and financial independence, thereby contributing to overall societal progress.
Governments often provide incentives to encourage women’s participation in the MSME sector. These incentives may include financial support, preferential treatment in loan schemes, training programmes and policies promoting work-life balance. Such measures aim to create a more inclusive and diverse entrepreneurial landscape, she added.