It seems like 2023 will be the year associated with Pink. Many trendsetters have executed their plans to make it the new Black. Several fashion designers have taken it over runways and red carpets and the celebrities have beautifully graced it to make it a go-to colour of the year. This brings a sense of positivity and change in the trend that has grabbed everyone’s attention and acceptance.
Pink, the hue of excitement is often associated with femininity and is perceived as the favourite colour of women. From Barbie dresses to the ethnicity of Indian women or the vigilante group -Gulab Gang, it is perceived to have socio-political attitudes towards it. As per the Indian tradition, the color denotes an emotional state, sensitivity, and delight for women and kids.
Abhishek Sharma, Co-Founder & COO, Fashinza shares, “For many, pink has been a lifelong fascination. In India, the color exhibits an uncontroversial cultural vibrance that controls the emotions of all religions, festivals, and celebrations. However, it still has rigid gender conformity as some parents buy pink for their daughters and believe they will be shamed for making their sons wear this color. The women-inspired Barbie color now discovers a way to enter the mainstream and attract gender-neutral eyeballs. This happened in the 2010s when the characteristics of Barbie underwent a dramatic makeover. The stereotypically feminine-inspired dolls were released in new versions such as Doctor Barbie, Pilot Barbie, etc.”
Further, the frenzy around Barbiecore has empowered fashion houses to stand for Pink as a dopamine dressing that shatters the stereotypes and takes on its gender-neutral qualities. Fashion houses now consider the shade as an expression of calmness, kindness, and nurturance.
The top-line fashion designers and houses can’t get enough of the blazing color. As the rise of Barbiecore catches the eyeballs, many luxury fashion brands are launching their limited edition collection showcasing the boldness of Barbie pink. Even prominent screen actors and celebrities take the color to the red carpet of international and national film festivals.
The Barbie World movie has primarily revived the sales of the Barbie collection, ultimately augmenting the appetite for Pink. In the real world, many fashion retail outlets inspired by the iconic pink shade have created aesthetics for grown-up customers.
Barbircore Pink trend is driven by Barbie’s recent movie. It is going through a generational shift as many fashion brands have attained a positive and forward-thinking mindset in recent years. These designers are increasingly moving towards promoting gender equality, relating it to creativity, power, and individuality. With cultural associations and the release of Barbie World, the color is receiving shared recognition – pretty and powerful. Men are turning to this color and reframing pink as a color for all.
