PNS|Hyderabad
Gathering insights from industry research, market sentiment and open positions, TeamLease has forecast an addition of 400,000 new gig jobs across South Indian cities. As the festive season approaches, South India is expected to witness an influx of gig job opportunities in the e-commerce sector, according to TeamLease Services, a staffing solutions provider.
Majority of the demand will be concentrated across Bengaluru (40 per cent), followed by Chennai (30 per cent) and Hyderabad (30 per cent).
While the demand for gig workers during the festive season will remain high across tier-1 cities like Bengaluru, Hyderabad and Chennai, it will also extend to tier-2 and tier-3 cities like Coimbatore, Kochi and Mysore. Companies will hire across primary functions like Warehouse Operations (30 per cent), Last-Mile Delivery Personnel (60 per cent) and Call Centre Operators (10 per cent).
Balasubramanian A, Vice-President and Business Head at Teamlease Services, shared insights on the mounting demand, stating, “Over the last quarter, several prominent e-commerce players have announced their plans for this festive season. The positive growth synergy in the sector is influenced by the shift in the consumer demographic, government’s push towards Make in India, FDI and other initiatives, and increased digitisation. All of this is strongly influencing the gig economy in India. Compared to last year, we are anticipating a 25 per cent increase in gig jobs pan India. South is a front-runner and will see quite interesting trends. Specifically, in the south, gig jobs this year have increased by 30 per cent compared to last year.”
According to industry research, consumer spending in India is expected to surpass $ 4 trillion by 2030, growing at a CAGR of about 10 per cent. Also, the overall e-commerce e-tail ecosystem’s GMV also grew by 22 per cent to reach US$ 60 billion in FY2023. All of this is going to augment the Indian gig economy further. According to industry reports, it is anticipated that India’s gig workforce will reach 2.35 crore by 2029-30, which clearly indicates the growing demand for this talent pool.
Overall, pan India, 700,000 new gig jobs will be created. The addition of jobs also proliferates beyond the e-commerce industry. Retail, FMCG and Logistics will also witness an increase in employment opportunities.
