ICRISAT and Leads Connect signed a Memorandum of Understanding (MoU) to develop sustainable solutions for agriculture.
The two parties jointly organised a sensitisation programme for farmers producer organisation (FPO) regarding marketing strategies. As part of the MoU, Leads Connect will study the dynamics of the agricultural value chain and develop sustainable solutions for all stakeholders in agriculture. The partnership aims to bridge the gaps in the agri-value chain and provide farmer-centric solutions like optimal markets for produce and fintech support.
Navneet Ravikar, Chairman and Managing Director of Leads Connect Services, signed the MoU with Victor Afari Sefa, a citizen of Ghana who joined ICRISAT in March 2022 as Director, the Global Research Programme Enabling Systems Transformation. Leads Connect, which is already working on chilli, pulses and turmeric value chain, will further open new avenues for farmer producer organisations pan India to collaborate with this MoU. This collaboration with ICRISAT unlocks the potential to work in Africa as well for the uplift of the farming community.
The agritech firm has also launched the AGRANI app, an end-to-end SaaS-based platform developed for all stakeholders in agriculture. It aims to connect all dots from farm-to-fork in the agricultural spectrum and provide farmer-first solutions using Space Tech Analytics and Artificial Intelligence. This is a part of the agritech’s initiative ‘Khet Se Kitchen Tak’, an agri value chain solution to support the farmers’ community, agri-businesses, and FPOs.
Speaking of the agreement, Ravikar said, “Launching AGRANI and signing the MoU was a revolutionary opportunity for us.”
AGRANI intends to bring farm advisory, financial services, and market linkage to the doorsteps of farmers, agribusinesses and FPOs. It also provides timely access to finance for FPOs and agribusinesses for community infrastructure requirements like storage, processing and transportation.”
“It’s a transformative value chain platform that will bring much-needed transparency to transactions held at the mandis and FPOs. Our mission is to empower and connect farm value chains to create a sustainable, scalable agribusiness ecosystem. With AGRANI, we are taking a step towards achieving this mission by providing farmer-centric solutions; and this is just the beginning. The aim is to continue the mission of enabling farm value chains for a brighter and more profitable future,” he added.
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