Infosys introduces AI-powered marketing services to help brands drive business growth

IT giant Infosys on Tuesday announced the launch of Infosys Aster, a set of AI-powered marketing services that enhance brand experiences, efficiency, and effectiveness for business growth.
With more than 400 marketing assets, 50 plus partners, and more than 20 design studios, Infosys said Aster is accelerating experience, efficiency, and effectiveness for B2B and B2C marketers globally.
“With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster TM brings agility to the marketing value chain for B2B and B2C brands. With Infosys Aster TM, global brands have realized up to 50 per cent increase in repeat buyers, 30 per cent improvement in the cost of marketing operations, and 40 per cent increase in sales,” a company statement said.
It drives AI-led transformation of marketing with integrated, real-time view across customers, brands and channels, enabling companies to increase ROI from marketing, it added.
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