Over 70% of India receive water that is classified as mild to very hard, understanding the effects of hard water on your hair is essential. While many people notice the white, scaly deposits it leaves on faucets, the real damage occurs on your scalp and hair. Here’s how hard water is wreaking havoc on your hair and how iluvia’s hard water shampoo can help you combat these issues:
Harsh metal ion buildup: Hard water contains harsh metal ions like calcium and magnesium, which deposit on your hair and scalp. These deposits make the scalp oily and hair, limp and lifeless. Hard water deposits also clog pores which in turn leads to hair thinning and a dirty scalp. Additionally, hair also become oily, greasy and flat lacking bounce and volume. iluvia’s hard water shampoo gently but effectively removes the metal ion deposits, making hair feel cleaner, lighter and bouncier.
Weakens hair and causes breakage: The minerals in hard water weaken your hair structure, making it prone to hard water related breakage. This buildup can also cause hair to look and feel very thin and flat. Additionally, hard water can significantly affect hair strength, leading to increased damage over time. The hard water shampoo deep-cleanses all the nasties from your hair and scalp that helps reduce breakage, leaving your hair feeling better.
Scalp issues: flaking and irritation: Hard water disrupts your scalp’s natural oil balance, leading to flakiness and itching, apart from making it dirty and oily. The accumulation of mineral deposits can cause your scalp to shed excess skin cells, resulting in visible flakes that can be quite uncomfortable. The hard water shampoo works to gently remove these deposits and restore your scalp’s natural oil balance, helping to reduce flakiness and promote a cleaner scalp.
The harsh minerals in hard water can irritate your scalp, leading to itching, and discomfort. This irritation can further hinder overall scalp health. This shampoo is formulated to soothe irritation by cleansing away mineral buildup and rebalancing your scalp’s natural oils, providing relief and promoting a more comfortable scalp environment.
Makes hair feel heavy and greasy: Ever feel like your hair is greasy and sticky even after washing it? Hard water is to blame. The mineral deposits can weigh down your hair, making it feel heavy, greasy, and harder to manage, promoting an overall feeling of uncleanliness. This shampoo leaves your hair feeling lighter and cleaner, free from the heavy buildup of hard water minerals. iluvia does this with naturally sourced chelating agents that bind to metal ions deposited from hard waters and gently removes them. The shampoo prevents further deposition of metal ions by neutralising charge on the hair with advanced water-soluble silicones.
Fades your hair colour faster: If you colour your hair, hard water can quickly diminish the vibrancy of your hues, leading to dull tones. This shampoo is vegan, sulfate free, paraben free and phthalate free making it suitable for colour-treated hair. By understanding how hard water affects your hair and with this shampoo, you can protect and rejuvenate your hair, keeping it clean and beautiful.
