Tuesday, February 27, 2024

Panel discussion on Creator Economy held at HPS

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A panel discussion on ‘Creator Economy’ was conducted on Tuesday at the Hyderabad Public School (HPS) as part of the school’s centenary year celebrations.
YouTube India’s Managing Director Ishan Chatterjee said, “Platforms like YouTube have democratised access to creative arts, now anyone can be a creator. It has implications for mainstream media and existing business and for a creator economy as a whole since you can legitimately build business. Hyper-localisation and the ability to access languages and genres is ever more possible. With a huge majority of content being consumed in short form videos now; the content landscape will change in the next 24 months by Gen- AI. It will be an exponential and exciting change.”
Tollywood actor and producer  Rana Daggubatti stressed on changing landscape for creators and said, “Being a creator is all about being original. You must have a story coming deep inside from you; this is important for the content to be relevant. Our generation has seen films disappear with digitisation. Learning and unlearning is the key, you need to create a cycle. Change is going to be dramatic and quick, unless you are on that cycle, it will be difficult. It is what you choose to chase – which skill you want to pick. Earlier, it used to be an imitation game. The change of thought now is that the world is one and anything that is made here can get picked elsewhere in no time.”

Predicting that content creators will have a wider reach in the future, Satish Mummareddy , Former Product Manager, GenAI, Meta said. “The mainstream creators are going to be superpowers – with higher quality content which is accessible much faster, much cheaper, a large set of people who can get an opportunity to do that will be superpowers,” he added.
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