Thursday, February 13, 2025

Preserving Assamese heritage and how

Must read

In an exclusive chat with The Pioneer, Tara Bhuyan, the creative force behind the eponymous luxury fashion, opens up about her vision, design philosophy and the role she sees herself playing in bridging traditional Indian craftsmanship with emerging technologies and global sustainability movements

In a world where fashion is increasingly becoming a platform for cultural storytelling, Tara Bhuyan Couture stands out for its commitment to preserving Assamese heritage while embracing global influences. We had the privilege of sitting down with the creative force behind the brand to discuss their vision, design philosophy, and the role they see themselves playing in bridging traditional Indian craftsmanship with emerging technologies and global sustainability movements.
At the heart of the couture lies a deep commitment to celebrating Assamese culture and craftsmanship. “Mahatma Gandhi once remarked, ‘Assamese women weave dreams on their looms!’ I’m fortunate and proud to have been born one… to have been caressed by the softness and richness of the amazing pat, muga and eri silks that my grandmother and mother wore every day… in the unique style of the ‘mekhela sador,’ the traditional dress of Assam!” says Tara Bhuyan, reflecting on her connection to Assamese heritage. This connection is evident in their designs, which seamlessly blend traditional Assamese motifs with modern elegance. “My design ideas start from the base; I intend to work on the bigger picture by visualising the ramp. Through my designs, I want to show the world how, with the usage of elegant weaves, one can make an Indo-fusion outfit,” Bhuyan explains, highlighting her approach to storytelling through fashion.
Storytelling is indeed a crucial aspect of its design philosophy. Each piece is not just a garment but a testament to the team’s collective experience and dedication to preserving Assamese heritage. They curate an exquisite blend of Indian, Asian and Western designs.
Its participation in events such as New York Fashion Week 2023, runway shows in South Africa, Australia, and New Zealand and exhibitions in Dubai, India, Canada and the USA has showcased their commitment to excellence and cultural representation. “Our garments are not only fashion statements but also tell stories that weave together cultural heritage and contemporary innovation.”
Sustainability is another core value that drives the design process, dedicated to upcycling and zero waste, using handwoven silk from the villages of Assam and repurposing materials to create new, functional items. “We operate with zero electricity consumption, utilise natural dyes, and ensure that our garments embody eco-friendliness. It’s not just about sustainable creations but also fostering a sustainable team and community,” emphasises Bhuyan. Going ahead, their commitment to sustainability extends beyond their design process. “Holistic sustainability is a mindful approach towards both the environment and the well-being of the individuals involved in the process. Striking a balance between eco-conscious practices and social responsibility is paramount in shaping a responsible fashion industry.’”
“Harnessing Handloom: A Shift Towards Zero Electricity consumption is a pivotal move that involves limiting the use of electricity in production processes. By embracing handloom techniques, the sector can not only reduce its reliance on electricity but also uplift communities by providing employment opportunities.”
In addition to their commitment to sustainability, it is also dedicated to preserving Assamese heritage and promoting cultural exchange. ‘“The theme, Couture Chronicles resonates deeply with our philosophy, which celebrates storytelling through fashion. Just as each piece in a couture collection narrates a journey, our designs intertwine heritage, craftsmanship, and contemporary aesthetics. Our vision is to become a global beacon of luxury fashion that seamlessly blends Assamese heritage with modern elegance, creating timeless and bespoke pieces that inspire and captivate while championing sustainability and craftsmanship.We strive to lead in the fashion industry by delivering exceptional quality, fostering environmental responsibility, and sharing the beauty of our heritage with the world.”

- Advertisement -spot_img

More articles

- Advertisement -spot_img

Latest article