Role of travel bloggers in highlighting the Unexplored Pilgrimage Sites across India

By Sripad Vaidya, Co-founder & COO, Confirmtkt

Travellers often go through the elaborate blogs of famous travel bloggers before planning for any vacation. Such blogs not only acquaint you with the first-hand experience of these travel bloggers but also let you cherish the beauty and charm of an unknown world virtually through words and pictures.

Not only luxury tourism but travel bloggers are nowadays interested in capturing the serenity of famous pilgrimage spots. They share their own experiences, help you prepare an itinerary, and share multiple hacks and tips so that the pilgrims can reach their destinations conveniently without any unnecessary hassle. Let’s understand how modern-day travel bloggers uphold Indian pilgrimage sites with their engaging blogs.

Travel blogging- A rising trend

Travel blogging is not a very new concept that has been introduced previously. Avid travellers and readers love going through the personal experiences of these bloggers. And the details they share come in handy in planning trips to these places. Often, travellers with some free time prefer publishing travel content on blogs and aim at monetising their blogging platform. Running ads and collaborating with the giants of the travel and tourism industry can fetch a great deal of money for these bloggers. As a result, many enthusiast travellers have started publishing their thoughts, experiences and opinions about popular tourist destinations. These blogs are extremely captivating, as they simply transcend the readers to a whole new world through the mere usage of words and photographs.

Travel bloggers and Pilgrimage Tourism

While the internet is replete with travel blogs pertaining to honeymoons, hiking and solo trips, pilgrimage travel blogging is a relatively new concept. As it targets only a segment of society, travel bloggers earlier did not focus much on pilgrim destinations. But now that all the pilgrimage sites have opened up completely after the pandemic, bloggers, too, have started showing enhanced interest in these places.

Travel bloggers leverage their experience and ideas to capture the raw beauty of different pilgrimage destinations. Their blogs have indirectly contributed to promoting pilgrimage tourism. Devotees across the country were initially apprehensive about travelling after the pandemic. But these travel blogs reflect the on-ground reality, making it easy and convenient for the pilgrims to seek blessings from the Almighty.

Not just the aged ones, but young travel bloggers too are nowadays showing an inclination towards pilgrimage travel blogging. This digitisation trend has thus connected the youth of India to our cultural roots and age-old religious traditions. Millennials and Gen Z travel bloggers are now keen on exploring these pious lands and understanding the stories behind these pilgrimage destinations.

Their risk-taking ability and never-say-die attitude enable them to share stories about some unexplored pilgrimage places that mainstream travellers have yet to reach. One such example can be Galtaji Temple in Jaipur (an off-beat pilgrimage place), which got the attention of pilgrims around the globe only after people came to know about it through a few travel blogs.

How do pilgrims benefit from travel influencers?

Improved travel plans: Travel bloggers often share the minutest details about pilgrimage places. From modes of transportation to road conditions, weather details to eateries, and the best time to visit places of attraction, pilgrims get all these details from these pilgrimage-based travel contents.

No safety concerns: Travel influencers always make it a point to share about the slightest inconveniences through their blogs.The travel blogs contain all the safety guidelines you must abide by to make your journey safe and sound.Cost-effective pilgrimage: Such blogs also share hacks and tips to grab the best deals in an unknown territory.

In a nutshell

Travel influencers and bloggers have been reviving pilgrimage tourism by offering captivating content around engaging topics.Their engaging and informative content has helped multiple pilgrims to plan their trips in an organised manner. It is true that with advanced technology, visiting the abodes of God has also become less stressful and more convenient.