In today’s digital era, smartphones have become an indispensable companion of our daily lives. However, the ubiquity and excessive use of these digital devices have cast a shadow on the sanctity of our cherished relationships. To sensitize people on the excessive use of smartphones, and in turn improving peoples’ relationships with smartphones, vivo, the trusted global smartphone brand, in association with Cybermedia Research (CMR) unveiled the findings of the fifth edition of vivo Switch Off Research study today. The study titled ‘Impact of Smartphones on Parent–Child Relationship’ focuses on how excessive and mindless use of smartphones is hampering bonds between parents and children. Beyond the boundaries of a conventional report, vivo has pledged to raise awareness around responsible use of technology by commemorating 20th December as ‘Switch off’ day. Through this, Vivo is urging Indian consumers to join the movement, turn off their digital screens, and spend quality time with their family and loved ones.
To sensitise more people towards meaningful use of technology, Vivo has roped in Catherine Price, a renowned health and science writer, author of the book ‘How to Break Up with your Phone – The 30-Day Plan to Take Back Your Life’ and founder of ‘Screen/life Balance’, a resource hub that helps people jumpstart a healthier relationship with their smartphone. Catherine will advise vivo about curating solutions to help people inculcate productive habits to ensure meaningful use of smartphones.
Underlining the significance of the Switch Off Campaign, Geetaj Channana, Head of Corporate Strategy, at Vivo India, said, “At Vivo, we champion the responsible use of technology, emphasizing the importance of meaningful moments with our loved ones. The insights from the vivo Switch Off study have illuminated the challenges many individuals face in their relationships with smartphones. Through the Switch Off Campaign, now in its fifth edition, we aim to empower people to regain control over their time and attention, facilitating a reconnection with and prioritization of their loved ones. Switch Off 2023 goes beyond the report as a commitment, urging everyone to participate in Switch Off Day on December 20th. Furthermore, to provide people with definitive solutions to deal with these issues, we are offering a personalized plan (in association with our smartphone relationship advisor, Catherine Price) on Vivo India Newsroom to help users strike a balance between relationships and digital exposure. I warmly invite all of India to join this initiative, fostering a collective movement to enhance our genuine relationship.”
To sensitise more people towards meaningful use of technology, Vivo has roped in Catherine Price, a renowned health and science writer, author of the book ‘How to Break Up with your Phone – The 30-Day Plan to Take Back Your Life’ and founder of ‘Screen/life Balance’, a resource hub that helps people jumpstart a healthier relationship with their smartphone. Catherine will advise vivo about curating solutions to help people inculcate productive habits to ensure meaningful use of smartphones.
Underlining the significance of the Switch Off Campaign, Geetaj Channana, Head of Corporate Strategy, at Vivo India, said, “At Vivo, we champion the responsible use of technology, emphasizing the importance of meaningful moments with our loved ones. The insights from the vivo Switch Off study have illuminated the challenges many individuals face in their relationships with smartphones. Through the Switch Off Campaign, now in its fifth edition, we aim to empower people to regain control over their time and attention, facilitating a reconnection with and prioritization of their loved ones. Switch Off 2023 goes beyond the report as a commitment, urging everyone to participate in Switch Off Day on December 20th. Furthermore, to provide people with definitive solutions to deal with these issues, we are offering a personalized plan (in association with our smartphone relationship advisor, Catherine Price) on Vivo India Newsroom to help users strike a balance between relationships and digital exposure. I warmly invite all of India to join this initiative, fostering a collective movement to enhance our genuine relationship.”
Impact of excessive smartphones on children’s mental health
The study reveals alarming patterns in children’s smartphone usage, shedding light on pivotal aspects of their relationship with these devices. On average, children initiate smartphone usage at the age of 12, spending approximately 6.5 hours daily, with a predominant focus on gaming. Disturbingly, 91% acknowledge experiencing anxiety when distanced from their phones, signifying a profound emotional reliance. An overwhelming nearly 90% are predominantly engrossed in smartphone activities at home, demonstrating an excessive dependency. These findings indicate that the major portion of time children spend at home, they are on their smartphones underscores the profound impact and heightened addiction of children, giving rise to significant concerns regarding their psychological and social well-being in the digital age.
The study reveals alarming patterns in children’s smartphone usage, shedding light on pivotal aspects of their relationship with these devices. On average, children initiate smartphone usage at the age of 12, spending approximately 6.5 hours daily, with a predominant focus on gaming. Disturbingly, 91% acknowledge experiencing anxiety when distanced from their phones, signifying a profound emotional reliance. An overwhelming nearly 90% are predominantly engrossed in smartphone activities at home, demonstrating an excessive dependency. These findings indicate that the major portion of time children spend at home, they are on their smartphones underscores the profound impact and heightened addiction of children, giving rise to significant concerns regarding their psychological and social well-being in the digital age.
Excessive use of smartphones hampering parent-child relationship
The study highlights a significant challenge in parent-child relationships due to excessive smartphone use. A notable 90% of parents express occasional irritation when interrupted by their children while engrossed in smartphone activities. Another 90% admit to spending less quality time with their children, potentially straining familial bonds. A worrying 91% of children admit they feel lonelier than ever because of their parents’ smartphone usage. Despite spending nearly two hours daily with their children, a concerning 75% of parents admit to simultaneous phone engagement, raising questions about the quality of these interactions.
The study reveals that 93% of parents and children share feelings of guilt about the quality of their relationships. Notably, 94% of parents collectively prioritize meaningful in-person interactions over smartphone scrolling during leisure time. Furthermore, an encouraging 96% of parents and 93% of children express a strong mutual desire to deepen family connections. These statistics signal a powerful and optimistic consensus, highlighting a committed effort to nurture stronger, more profound bonds in today’s technology-driven world.
The study highlights a significant challenge in parent-child relationships due to excessive smartphone use. A notable 90% of parents express occasional irritation when interrupted by their children while engrossed in smartphone activities. Another 90% admit to spending less quality time with their children, potentially straining familial bonds. A worrying 91% of children admit they feel lonelier than ever because of their parents’ smartphone usage. Despite spending nearly two hours daily with their children, a concerning 75% of parents admit to simultaneous phone engagement, raising questions about the quality of these interactions.
The study reveals that 93% of parents and children share feelings of guilt about the quality of their relationships. Notably, 94% of parents collectively prioritize meaningful in-person interactions over smartphone scrolling during leisure time. Furthermore, an encouraging 96% of parents and 93% of children express a strong mutual desire to deepen family connections. These statistics signal a powerful and optimistic consensus, highlighting a committed effort to nurture stronger, more profound bonds in today’s technology-driven world.
