PNS| HYDERABAD
In today’s modern era, people try to make their bathroom stylish as well as technological. Bathroom is such a place where you have to go every morning and evening, so people want to keep their bathroom beautiful and clean. There is no doubt that the bathroom in our house is an important place that needs several materials to be used properly. If the various fittings used in the bathroom are good then the usability of the bathroom increases. Moreover, its maintenance is also important.
One amongst the renowned brands that bring the best of the bathing fittings is Fima Carlo Frattini, an Italian brand dealing in designer bath fittings have been used in the residences of famous people like Badshah and Harbhajan Singh — “Over the past seven years, our presence in has witnessed significant changes, especially in the wake of the pandemic. The pandemic accelerated a shift towards more thoughtful and home-centric living. As people spent more time at home, there was an increased focus on enhancing living spaces, including bathrooms and kitchens. This drove a surge in demand for luxury bathing and kitchen accessories. We also observed a growing preference for eco-friendly and sustainable products, aligning with our commitment to the environment. We have been at the forefront of addressing the demands of the pandemic by offering innovative, technologically advanced solutions that prioritise cleanliness and touchless operations, aligning with evolving market needs and consumer preferences,” shared Aman Anand, Director, FIMA Carlo Frattini – India. The new consumer is evolving rapidly, and they see a growing willingness to invest in luxury bathing and kitchen accessories. This shift can be attributed to rising disposable incomes, exposure to global design trends, and a desire for quality and aesthetics. Customers now recognise the value of premium products that offer durability, innovative design, and sustainability. Their brand aligns with this trend by providing high-quality, luxurious options that cater to the discerning tastes of the consumer. This shift in consumer mindset is a positive sign for the industry, indicating a growing appetite for well-designed, luxury products that enhance the quality of everyday life.
“Current trends in faucets and showerheads emphasise a blend of functionality and design aesthetics. Customers are seeking innovative and eco-conscious solutions. It embodies these trends by consistently delivering products that not only meet functional needs but also elevate the aesthetics of bathrooms and kitchens. One significant trend worth mentioning is the increasing popularity of outdoor bath fixtures. As outdoor spaces are becoming precious retreats for relaxation and rejuvenation, our brand has introduced outdoor collections designed to enhance these spaces. These fixtures combine functionality with a touch of luxury, offering an immersive outdoor bathing experience. Furthermore, the art of our brand lies in the minimal yet sophisticated design of our fixtures. We collaborate with renowned designers who understand the importance of clean lines, simplicity, and elegance to create state-of-the-art products featuring minimalistic and functional design.”
FIMA Carlo Frattini has made significant contributions to the hospitality and estate sectors also. Their products have found their way into luxury hotels and residential developments. However, the competition in this sector is fierce, with many players vying for a share of the market. The challenge lies in maintaining their reputation for excellence and innovation while meeting the unique demands of the hospitality and real estate industries. “The franchise industry is poised for growth, driven by a burgeoning middle class and increasing consumer aspirations. However, it presents unique challenges compared to other countries where we have a strong presence. The franchise landscape in is unique due to its vast and diverse market, cultural nuances, and the need for customisation to cater to local preferences. Therefore, building a robust franchise network here will require a deep understanding of local dynamics, consumer preferences, and regulatory compliance.” Water scarcity is indeed a significant concern, and they take their responsibility seriously. Their manufacturing processes prioritise water efficiency and conservation. They continuously invest in research and development to create products that minimise water wastage without compromising performance. In the near future, they believe water-saving technologies will become even more critical. “Sustainability isn’t just a buzzword for us; it is at the core. We are committed to reducing our environmental footprint through energy-efficient production, responsible material sourcing, and minimal waste generation. They are designed to be eco-friendly and safe for both users and the environment. We aim to be a leader in sustainable practices within the industry, aligning with our values of #Green, and we’re continuously working to improve our sustainability efforts.
