Saturday, June 15, 2024

‘Thanks to excellent word-of-mouth, The Kerala Story went on to become the top grossing movie’

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Producer-director Vipul Shah, who is yet again enjoying the favourable reviews of The Kerala Story’s OTT release, speaks about the positive responses the film has been receiving to date.
SHIKHA DUGGAL
After its OTT release, Vipul Shah’s film The Kerala Story is presently receiving favourable reviews. When the film debuted in theaters last year, it also did quite well. The Kerala Story, directed by Sudipto Sen, created a stir for its story even though it was produced on a shoestring budget of about Rs 15-20 crore. Worldwide receipts for the movie exceeded Rs 300 crore all over the nation. Adah Sharma’s outstanding performance in pivotal roles, bolstered by Yogita Bihani, Sonia Balani, Siddhi Idnani, and Devadarshini, added to the film’s critical acclaim.
“The Kerala Story became the highest grossing female centric film in the history of Indian cinema and this is only possible when the word of mouth is absolutely brilliant for the film,” said producer Vipul Amrutlal Shah, expressing his significant interest in the film’s success now that the contentious movie is breaking records online. “Therefore, if you look at the ratio, 99 out of 100 people thought it was great, and the remaining 1 percent thought it was bad. That’s okay, we should respect their perspective. However, the moviegoer base across the country has transformed it into a movement; it is no longer only a movie, and the unparalleled box office success proves that this type of love can only come from the audience. And no one could have imagined the level of love the audience showed for this movie.”
In just three days, the film broke records on the ZEE5 platform by accumulating an astounding 150 million streaming minutes, which is a noteworthy accomplishment. “The box office performance speaks for itself because, as I have mentioned, it’s the greatest grossing picture in movie history when it comes to female-centric films. The number of people who have seen the movie and purchased tickets has always been my yardstick for success, and it’s incredibly high for a movie this large. It has never occurred before. Therefore, I believe that the success metric is evidently large when a large number of people notice it. Regardless of how we interpret the numbers, they are astounding. I just think it makes you feel much more satisfied when we only consider how many people have viewed it,” added the renowned film producer.
The producer also mentioned, “The ban affected the film’s performance because it stopped the film from collecting massive amounts from these two states Bengal and Tamil Nadu, otherwise the numbers would have been even more historical than they already are.” The Kerala Story has received a mix of positive and negative feedback, reminiscent of its theatrical release. “The ban had only political motivations. That doesn’t work because it’s appeasing a certain vote bank or group. In fact, I believe these politicians lack the intelligence to believe that the audiences or community they are attempting to win over are pleased with the symbolic ban. If they were, they wouldn’t be doing anything for them. However, I believe that the prohibition was solely motivated by political reasons, and you observed the kind of reception we received in these two states when the OTT film released. Naturally, only if Zee5 releases the information to observe the level of frenzy these two states produced.”
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