Honouring India’s rich cultural past and emphasising skincare and cosmetics through her initiatives is none other than the trailblazing content creator Ishita Mangal. The Fashionista, who has been raising the bar high when talking about fashion, gets candid with The Pioneer sharing insights about the series and more.
With her incredible journey and creative approach, fashion designer and trailblazing content creator Ishita Mangal is raising the bar in fashion communication. Ishita has started a number of ground-breaking initiatives, such as the #IshtatesofIndia series honouring India’s rich cultural past and the #GlitterAndPiss series emphasising skincare and cosmetics.
In an exclusive interview with The Pioneer about her alluring aesthetic that deftly blends sassiness with fashion, she offers, “The idea behind #IshtatesofIndia was the recognition that younger people required encouragement to adopt Indian handlooms. Many didn’t know how to wear it stylishly or had no idea what it was. We therefore designed the series to pique that interest and disseminate our message in an enjoyable way. We wanted viewers to tune in for the pure pleasure of the cultural content as well as the promotion of Indian crafts.”
Furthermore, offering real beauty insights about her audience that finds it extremely moving, she said, “Beauty and fashion can come across as unduly serious and untouchable. I saw a chance to inject some humour into the situation! Fashion is for everyone, including the people who trip over their own feet and spill their coffee. It’s not just for the powerful and wealthy. Through my work, I hope to dismantle these barriers and make fashion approachable to everybody by incorporating humour.”
Her innovative ideas, are honouring India’s cultural legacy and emphasizing skincare. “I just approach makeup that way, so it comes naturally to me to incorporate humour into the series. You can shine brighter than a disco ball, so why settle for subtlety? My genuine beauty insights are served up with a dash of snark by staying loyal to who I am and my peculiar sense of humour. Who said beauty regimens had to be boring, after all?”
She is the first influencer to take on this kind of project, demonstrating her close ties to Indian customs, fashion, and culture. The statement, “The journey wasn’t without its hurdles, especially in reaching out to smaller local brands,” is another appealing aspect. “Our aim was to highlight lesser-known labels, especially those that support regional handloom and handicraft customs. However, it was difficult to penetrate them given the dominance of larger brands with more established marketing. But perseverance paid off, as we were able to reveal the colourful fabric of Indian fashion.”
Giving our readers one more look at her influential work, she says, “I think these projects represent a change in content development, escaping the confines of repetition. We are revitalising the fashion industry by bringing our distinct voices into the content. In addition, a younger audience can interact with fashion in a fun and informative way when entertainment and education are combined. Thinking beyond the box is a valuable skill I acquired throughout my time studying fashion design at NIFT. Sometimes creativity is enhanced by being removed from the cacophony of other people’s content. I’ve discovered that in order to maintain my original viewpoint and stimulate my creativity, I need to consume less and create more.”
It appears that she deliberately tries to address subjects that are interesting to a variety of individuals, using humour to give a little something extra. She makes sure that her material speaks to her audience from a variety of backgrounds and cultures by making it distinctive, wholesome, and purposeful. “I don’t think that younger people are afraid of handlooms; on the contrary, I think they’re more interested than ever. The difficulty is in overcoming the knowledge and interest gaps about the styling of handloom items. We’re encouraging people to include Indian handlooms into their wardrobe repertoire in addition to piquing their curiosity about the subject matter by presenting these pieces in an entertaining and captivating manner. Breaking the myth that fashion is solely for people who fit a certain mould is my mission. In my projects, tradition and innovation live in harmony, highlighting the fact that fashion is for everyone, flaws and all!” she added.
Currently, she is jumping right into the opulent area, but with a twist! While the majority of luxury content showcases products, she wants to go deeper and provide insider knowledge, advice, and thoughts. “It’s about maintaining that creative flair while also making luxury fashion more approachable and relatable. I am really excited about this new angle on premium clothes, so get ready!”
In an exclusive interview with The Pioneer about her alluring aesthetic that deftly blends sassiness with fashion, she offers, “The idea behind #IshtatesofIndia was the recognition that younger people required encouragement to adopt Indian handlooms. Many didn’t know how to wear it stylishly or had no idea what it was. We therefore designed the series to pique that interest and disseminate our message in an enjoyable way. We wanted viewers to tune in for the pure pleasure of the cultural content as well as the promotion of Indian crafts.”
Furthermore, offering real beauty insights about her audience that finds it extremely moving, she said, “Beauty and fashion can come across as unduly serious and untouchable. I saw a chance to inject some humour into the situation! Fashion is for everyone, including the people who trip over their own feet and spill their coffee. It’s not just for the powerful and wealthy. Through my work, I hope to dismantle these barriers and make fashion approachable to everybody by incorporating humour.”
Her innovative ideas, are honouring India’s cultural legacy and emphasizing skincare. “I just approach makeup that way, so it comes naturally to me to incorporate humour into the series. You can shine brighter than a disco ball, so why settle for subtlety? My genuine beauty insights are served up with a dash of snark by staying loyal to who I am and my peculiar sense of humour. Who said beauty regimens had to be boring, after all?”
She is the first influencer to take on this kind of project, demonstrating her close ties to Indian customs, fashion, and culture. The statement, “The journey wasn’t without its hurdles, especially in reaching out to smaller local brands,” is another appealing aspect. “Our aim was to highlight lesser-known labels, especially those that support regional handloom and handicraft customs. However, it was difficult to penetrate them given the dominance of larger brands with more established marketing. But perseverance paid off, as we were able to reveal the colourful fabric of Indian fashion.”
Giving our readers one more look at her influential work, she says, “I think these projects represent a change in content development, escaping the confines of repetition. We are revitalising the fashion industry by bringing our distinct voices into the content. In addition, a younger audience can interact with fashion in a fun and informative way when entertainment and education are combined. Thinking beyond the box is a valuable skill I acquired throughout my time studying fashion design at NIFT. Sometimes creativity is enhanced by being removed from the cacophony of other people’s content. I’ve discovered that in order to maintain my original viewpoint and stimulate my creativity, I need to consume less and create more.”
It appears that she deliberately tries to address subjects that are interesting to a variety of individuals, using humour to give a little something extra. She makes sure that her material speaks to her audience from a variety of backgrounds and cultures by making it distinctive, wholesome, and purposeful. “I don’t think that younger people are afraid of handlooms; on the contrary, I think they’re more interested than ever. The difficulty is in overcoming the knowledge and interest gaps about the styling of handloom items. We’re encouraging people to include Indian handlooms into their wardrobe repertoire in addition to piquing their curiosity about the subject matter by presenting these pieces in an entertaining and captivating manner. Breaking the myth that fashion is solely for people who fit a certain mould is my mission. In my projects, tradition and innovation live in harmony, highlighting the fact that fashion is for everyone, flaws and all!” she added.
Currently, she is jumping right into the opulent area, but with a twist! While the majority of luxury content showcases products, she wants to go deeper and provide insider knowledge, advice, and thoughts. “It’s about maintaining that creative flair while also making luxury fashion more approachable and relatable. I am really excited about this new angle on premium clothes, so get ready!”