TooYumm Unveils ‘Cup Laayega India’ Groove, Crafted by Yashraj Mukhate with Monk Entertainment’s Support
This marks Virat Kohli’s first appearance in a digital artist’s ad film, adding a unique dimension to this collaboration enabled by Monk Entertainment.
Renowned for his innovative musical creations, Yashraj Mukhate has created a captivating anthem titled ‘Cup Laayega India’ in partnership with TooYumm, a new age snacking brand. This collaboration facilitated by Monk Entertainment not only brings together the worlds of cricket and music but also features the prominent Indian cricketer, Virat Kohli.
Yashraj Mukhate, a name that has transcended the boundaries of innovation and musical ingenuity, has yet again captured the hearts of millions across the nation. He has taken on multiple roles in the creation of ‘Cup Laayega India.’ He serves as the composer, lyricist, vocalist, and audio producer, infusing the anthem with his distinctive artistic flair, one that profoundly resonates with cricket enthusiasts. What truly sets this collaboration apart is that it marks Virat Kohli’s debut in a digital artist’s advertising film.
Expressing his enthusiasm, Yashraj Mukhate, Music Producer, Lyricist and Music Composer, stated, “The creation of the ‘Cheers To India’ jingle for TooYumm has been an incredible journey. From composing the jingle and lending my voice, to sharing the screen with the exceptional Virat Kohli, it was a truly remarkable experience. I am eagerly looking forward to see the world grooving to this track. I hope it brings joy to everyone and, most importantly, that it ushers in victory this time.”
TooYum, celebrated for its new age approach to snacking, is thrilled to be a part of this exciting collaboration. “Too Yumm has always been a youth centric brand and with the World-cup around the corner, what would have been better than getting Virat, our beloved brand ambassador and India’s biggest youth icon to get all the fans to “Cheer for India” in a unique and trendy way. And, that’s how the thought of bringing Yashraj on-board came.
The kind of love this anthem is getting not only from cricket enthusiasts but from everyone across the country, Too Yumm! would like to thank each one of them for their kind and lovely reactions,” said Guiltfree Industries’ VP Marketing, Yogesh Tewari.
The video ad film, released on October 3rd, 2023, has seamlessly intertwined music and cricket in an unprecedented manner and has already become a hit. ‘Cup Laayega India’ is not just an anthem; it’s a testament to the power of artistic talent and its capacity to resonate with people. Yashraj Mukhate’s creative prowess, facilitated by Monk Entertainment has become a driving