Yummy gummy!
Does it really benefit your tummy?

Nutritional gummies are a new trend to take care of one’s health in our fast-paced lives. Today, we discuss if these gummies are really as healthy as they claim to be, while we also answer the most frequently asked question on gummies: “How much is too much?”

SHikha Duggal

walks you through gummies.

Sure, chocolate remains the top-selling treat across the globe, but there is a new market that’s overhauling itself, and that is the global gummy vitamin market, which is projected to reach $10.6 billion by 2025. Now the gummies have undergone a “healthy” makeover. So, in our fast-paced lives, taking care of our health remains paramount. Having these gummies, we hear, is like making a conscious lifestyle choice!

For example, the person who himself owns Power Gummies says, “Eating a nutritious diet and exercising are vital to maintaining good health. However, the fact is that diet alone cannot satisfy the nutritional requirements of our bodies.This is where supplements enter the picture! However, the aversion to vitamins has grown over time due to their bitter taste and potential side effects. To deal with this challenge, companies conceptualised nutritional gummies that suit consumers’ taste buds and offer nutritional benefits.”

Consumers are bombarded with health information telling them that taking high doses of certain vitamins can benefit their health in many ways. However, taking too many nutrients can be hazardous! Here, gummi bears play their role: A Polish-born biochemist found that some diseases are caused by the body lacking certain chemical substances, which he named vitamins. Then marketers of gummy vitamins started targeting adults! By 2016, sales had increased.”

Nutritionist Aparna Pande agrees to this and shares: “Gummies are supplements that should not be part of a regular diet. They serve as a supplement, but they are not a necessary part of a daily diet. If you do not have time for a whole food or a whole food is not accessible, pop a gummy, but treat it as a pill, not a candy.”

Divij Bajaj from the gummies industry gives us a full insight by saying, “New brands are constantly entering the Indian nutraceutical gummies market and trying to change the country’s health and wellness market. I thought of selling gummies with personal inspiration from my mother, who was hesitant to take her vitamin pills. Since then, the goal has been to make nutrition fun and easy to consume! Gummies are packed with essential nutrients and are scientifically backed by clinical trials to build efficacy and ensure the transparency of product development.What began with a few brands in the 1990s is now an organised market on the rise! The global gummy vitamin market is growing at a CAGR of 12.5%. Owing to busier lifestyles, rising disposable incomes, and growing awareness around preventive healthcare, consumers, especially millennials, prefer these health gummies. The other factors driving the market’s growth are the growing nutritional deficiencies and malnutrition. The APAC region is projected to exhibit the highest growth, and India will be one of the fastest-growing markets for gummy vitamins.”

Another surprising fact is that medical marijuana is legal. It is used as an alternative remedy more and more each day. It typically contains trace amounts of CBD, which can also be taken as CBD gummies, and these amounts are responsible for many essential health benefits associated with the plant. According to Exhale Wellness: “One of the simplest ways to introduce your body to CBD is by satisfying your sweet tooth and selecting the market’s gummies. As beneficial as CBD oil tinctures can be, the most appealing thing for a first-time user is a sour CBD gummy worm or CBD gummy bear. By dosing these gummies, you may experience a delayed effect rather than a few drops under the tongue. On the other hand, taking CBD oil orally will get it into your bloodstream directly. That’s the power of a gummy!”

Moreover, people today lack time to focus on their health and care for their dietary needs. “Gummies intends to address the consumers’ health issues and ensure that they do not have to resort to medicines for health management. These gummies face their fair share of struggles, like any other brand in the segment. The challenges we have to deal with are the lack of evidence and information around the actual dosage of active ingredients in each gummy and the addition of sweeteners and artificial colors. Excessive consumption of any vitamin can result in medical conditions. Hence, it is suggested that the gummies be consumed as advised on the pack. With 20 variants, it now hopes to become the world’s largest gummy nutrition player in the future. It aims to create a community of powerful people who are inspired to be their best possible selves. They are formulated to meet the daily nutritional needs of adults and play an integral role in preventive healthcare. Whether it is your hair, nails, overall body, weight management, immunity building, or sleep issues, the market now has gummies for all medical conditions. Consumers even have the option of choosing from sugar-free, vegan, and gluten-free variants as well! Nutritional gummies are a new trend but are gradually making inroads into the industry and people’s lives.”