ISB launches certificate course in product management

The Indian School of Business, in collaboration with Emeritus, has launched a certificate in products management programme as well as an extensive professional certificate course in product management on Tuesday.
The course spans 12 weeks, designed for individuals transitioning into the field and providing a solid career launchpad. It also suits mid to senior-level managers, offering expertise in managing the entire product lifecycle for greater profitability. Moreover, it caters to business heads and entrepreneurs, empowering them to drive product-focused strategies and enabling informed decision-making and holistic organisational planning.
The ‘Professional Certificate in Product Management’ is a cutting-edge 24-week programme for product managers and leaders who are seeking a better understanding of how successful and effective products are created, launched, tracked and optimized through core areas of product management.
It has been designed for early to mid-level professionals who want to manage new and mature products, from conception to execution and measure performance to drive profitability and for individuals looking to strengthen their foundations and transition into the field of product management.
These programmes integrate product development with business strategy and customer satisfaction, covering AI, robotics, blockchain, design thinking, customer behaviour, market analysis, and the Metaverse, fostering expertise in the product life cycle, competitive positioning, and market dynamics for success in today’s competitive business world.
The ‘Certificate in Product Management’ programme has 11 modules, whereas the extensive ‘Professional Certificate in Product Management’ has an extended 23-module syllabus.
Mohan Kannegal, CEO, India and APAC, Emeritus, said, “The role of product managers has become imminent to navigate a dynamic market, curate innovative experiences, design scalable products that are customer-centric and create a unique positioning for them in the market. Product-led growth for companies has become an essential strategy to connect with customers and stay relevant in the market.”
The ‘Certificate in Product Management’ programme will commence on December  28, 2023, with a fee of Rs 1,40,000 plus applicable taxes while the ‘Professional Certificate in Product Management’ programme will begin on December 28, 2023 and can be enrolled at a fee of Rs 2,40,000 with applicable taxes.