Tuesday, July 23, 2024

NABARD Crafts Mela 2023 inaugurated

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Vidadala Rajini, Minister for Health, Family Welfare & Medical inaugurated the 5th NABARD Crafts Mela-2023 on Tuesday. The Mela will be from January 3 to 12 in Maris Stella Indoor Stadium, Pantakala Road, Vijayawada.

On the occasion, the Minister expressed her happiness and satisfaction with the efforts made by NABARD for arranging marketing support for rural artisans and their products. She advised the artisans to fine-tune their skills and products with varying market requirements and learn the best practices from other artisans attending the Mela.

MR Gopal CGM, NABARD AP explained the purpose of the exhibition and other activities being taken up by NABARD for the benefit of persons engaged in various artisanal activities. He advised the artisans to understand the customer requirement and take appropriate feedback to improve their products. He also mentioned about the Stall-in-Mall initiative of NABARD where artisans are selling their products in Premier Mall in Vijayawada.

65 stalls have been set up in the exhibition displaying products like handlooms from Venkatagiri, Mangalagiri, Pochampalli, Maheshwari(Madhya Pradesh), Kalamkari, Wooden toys of Kondapalli, Etikoppaka and Tirupati, glass products of UP, Leather Puppets, Jute bags, jewellery, Decorative and other products from Uttar Pradesh, Madhya Pradesh, Rajasthan, Gujarat, Maharashtra, Karnataka, Tamilnadu, Kerala, Chhattisgarh, Odisha, West Bengal and Telangana.

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